Independent brands and professionals unlock a huge opportunity when they find their unique brand voice and lean into it to build their business. Compared with big brands, they can really develop authenticity and use to attract the right customers.

But finding your voice is not easy. I share my own experiences in building my brand and navigating the many mixed messages on brand must-haves and should-dos that exist online.

Developing your brand foundation, your signature, and building a brand strategy to reflect that, is a crucial advantage no small or solo brand should miss out on. Because the benefits are worth it!

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I'm Désirée Bambynek, senior brand and strategy leader. I work with executive leadership teams, creative entrepreneurs and independent professionals to build their brand confidence and thrive through pivotal business moments. I also help to explore and experiment with how to use strategy to make brand life more simple.

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