DiscoverInside The Mind Of An AddictWhy do I keep relapsing on alcohol over and over again?
Why do I keep relapsing on alcohol over and over again?

Why do I keep relapsing on alcohol over and over again?

Update: 2025-09-17
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Description

Why You Keep Drinking (And How to Finally Stop the Cycle)
Why do you do fine for a bit…then the wheels fall off? This episode breaks down the relapse loop—the trigger, the promise, the rationalization—and shows you how your brain quietly justifies “just one.” You’ll learn practical, science-backed strategies to interrupt cravings, outsmart self-talk, and build a repeatable plan so “doing better” isn’t a phase—it’s your new default.


What you’ll learn




  • The 3-step relapse pattern (trigger → vow → rationalization) and where to break it




  • Why this isn’t about willpower (hello, brain shortcuts + reward circuitry)




  • Micro-moves that snap you out of a craving in 90 seconds




  • A simple Relapse Interrupt Plan you can use anytime, anywhere




  • How to turn slip-ups into data, not drama




Chapters




  • 00:00 Hook: “Why do I keep doing this?”




  • 01:30 The relapse loop you don’t see forming




  • 06:15 Cognitive traps: “I deserve it,” “Just one,” “I’ve been good”




  • 12:20 Craving toolkit: urge surfing, pattern breaks, 2-call rule




  • 18:40 Build your Relapse Interrupt Plan (RIP)




  • 24:00 From streaks to systems: making progress stick




  • 28:30 Next steps + resources




Key takeaways




  • You don’t have a willpower problem; you have a pattern problem.




  • Plan beats mood. Put the steps in writing and rehearse them once a day.




  • A slip is information. Use it to strengthen your plan, not shame yourself.




Resources mentioned


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Why do I keep relapsing on alcohol over and over again?

Why do I keep relapsing on alcohol over and over again?

Amber Hollingsworth