Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk
Description
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.
The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.
In this episode, you will learn:
- Why Marketing Ops leaders are well-positioned to become future CMOs
- How shifting from growth-at-all-costs to profitability changes leadership priorities
- The difference between activity reporting and outcome reporting
- How data literacy and financial acumen build trust at the executive level
This episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.
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