What if one of your most effective brand levers isn’t a campaign – it’s what your people wear every day? In this episode, Pamela Jabbour, Founder and CEO of Total Image Group (TIG), breaks down how intentional uniform design boosts confidence, signals values and delivers real ROI. 

Jabbour shares the hard lessons behind her ‘no client over five percent’ rule, how B Corp certification reshaped operations without blowing the budget and why details – collars, pockets and trims – separate forgettable from iconic. 

We also get into leadership habits: the power of the pause, ‘kill it with kindness’, reframing imposter syndrome into preparation and building sustainable growth as TIG expands into New Zealand.

Listen now to learn how to turn uniforms into strategy – and culture – one thoughtful detail at a time.

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