https://youtu.be/rQgmlIImpQE

Auto-generated transcript:In the name of Allah, the Most Gracious, the Most Merciful. Praise be to Allah, Lord of the worlds.
And peace and blessings be upon the honour of the prophets and messengers.
Muhammad, may Allah bless him and grant him peace, and blessings be upon his family and his family.
May Allah bless you a lot.
Amen.
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It's because of how I presented that idea to them.
In terms of what's in it for them.
And that is the channel or the FM station.
What's in it for me.
WIIFM
Presented in terms of what's in it for me.
So somebody comes to you and says, well, can you help me in a fundraising project that I have?
I'm raising funds for this project to do this.
Ask the question, what's in it for me?
Because when you do fundraising normally, you go to venture capitalists for funds.
What do they ask you?
What's in it for me?
Why should I help you?
Same logic.
The venture capitalist is putting his hand in his pocket to,
get the funds for you.
Whereas you, as the fundraiser,
are enabling or encouraging or inspiring other people to put their hand in their pockets
to fund that project.
So same logic.
What's in it for me?
Same logic.
Apply the same WIIFM also,
to,
to decide on your priorities in life.
Nobody has unlimited resources.
Nobody has unlimited time.
Nobody has unlimited money.
Nobody has unlimited energy.
No one has unlimited life.
No one has unlimited anything.
No matter how wealthy you think you are in any of these aspects,
it's never enough.
It's never something that is unlimited.
It has limits.
So,
what makes sense?
To get the biggest bang for the buck.
And that is the meaning of prioritization.
When you prioritize,
you are ensuring that you are getting the biggest bang for the buck.
The best benefit that you can get for something.
And you get that by prioritizing.
And the way to prioritize is,
ask this question.
What's in it for me?
Spend your time and energy on something,
where you get the maximum benefit from whatever you're doing.
And don't waste your time with other things,
where that benefit is not the maximum.
What's in it for me?
WIIFM.
I ask Adas Mahantala to help us to make the right choices,
to get the maximum benefit from it.
And in that context,
we will find that we are getting the maximum benefit from it.
So,
the thing to think about is,
that as a Muslim,
we don't think of benefits only in terms of the world,
of this life,
but we think of real benefit in terms of the Akhira.
Now with that in context,
when you look at the seerah of Rasulullah ,
when you look at the hayat of Sahaba,
the lives of the companions,
you will find that they constantly made this choice.
So,
they constantly applied this,
what's in it for me,
continuously.
And that's how they were able to make choices,
which today seem to be so difficult for us.
The choice is not difficult,
it's the criterion.
It is the framework.
It is the screen on which you are measuring that choice.
That screen has changed,
and therefore the choice is not the same.
So,
therefore the choice becomes difficult.
But if the screen was the Akhira,
that choice would be very easy.
Very, very easy.
Because what's in it for me,
in the context of the Akhira means,
what's in it for me in terms of eternal benefit,
not temporary benefit.
Choice becomes easy.
And that is the point I want to leave you with.
We ask Allah to help us
to see,
see the truth as the truth,
and to see falsehood as falsehood.
Allahumma arina alhaqqa hatka warzookna ittiba'a
wa arina alba'tila ba'tila warzookna ijtina'a ba'a
O Allah show us the truth as truth,
and help us to follow it,
and show us falsehood as falsehood,
and help us to stay away from it.
Wa sallallahu ala nabiyyil kareem wa ala alihi wa sahbihi al bayyin
bi rahmatullahi wa barakatuhu.