A new policy paper from NexSys researchers based in University College Dublin has outlined key recommendations to ensure that Ireland's upcoming rollout of dynamic electricity pricing delivers real benefits for consumers, the energy system, and the environment.

Dynamic pricing, which gained some notoriety in Ireland due to its use for the pricing of Oasis tickets in 2024, is due to be made available to electricity customers in Ireland from June 2026. Under these new contracts, the cost of electricity varies throughout the day based on wholesale market prices.

This has the potential to shift consumption away from expensive peak periods and towards times of abundant renewable energy. The paper notes that this could help reduce carbon emissions, improve grid efficiency, and support Ireland's Climate Action Plan targets.

However, the paper's authors warn that these benefits will only be realised if consumers are supported with the right tools and protections.

Lead author Dr Ciarán Mac Domhnaill commented:

"Some might say dynamic pricing has the potential to make Ireland's electricity system cleaner and more efficient, but unless consumers are confident that it will work for them, these advantages will not be realised. This means dynamic pricing should be introduced alongside automation technologies, fair protections, and clear communication to customers."

Key Recommendations Include:

Rolling out automation technology, such as smart devices that customers can configure to automatically adjust energy use during high-price periods, to make dynamic pricing easier for households.

Improving access to real-time feedback on usage and cost through mobile apps or in-home displays.

Protecting consumers during a phase-in period, including limits on early termination fees and temporary bill protection to reduce financial risk.

Empowering customers with clear information and personalised tools, such as comparison websites, to help them choose the right pricing plan.

Ensuring that lower-income households are not disadvantaged through lack of access to enabling technologies and all consumers can share in the potential savings.

The paper highlights lessons from international experiences, such as Spain's nationwide introduction of dynamic pricing, and draws on extensive economic and behavioural research to inform practical policy design for Ireland.

The full research summary, Don't look back in anger: Making dynamic electricity pricing work for Ireland, is available from NexSys and on PublicPolicy.ie

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