Connected Leaders Academy In a world where consumers crave authenticity, brands that lead with purpose are the ones that truly stand out. This 25-minute session dives into the power of purpose-driven branding, showing how defining and communicating your “why” can set your business apart, inspire loyalty, and drive sustainable growth. You’ll learn how to uncover your brand’s core purpose, align it with your messaging, and create genuine connections with clients who value more than just price. Through actionable strategies and real-world examples, discover how purpose can fuel innovation, energize your team, and turn customers into passionate advocates. Whether you’re a business owner, marketer, or creative professional, this talk will equip you with practical steps to infuse purpose into your brand and win in today’s values-driven marketplace. Michael is an entrepreneur who loves meeting new people and helping them grow their business using up-to-date market trends. While his primary focus is Brim & Brand, Michael also is part owner of a new start-up coffee company Black By Choice Coffee. Michael has been nominated in 2022 for the top 50 CMO list and sits on several boards that champion promoting uplifting experiences for inner city youths. He is always interested in talking with people, gathering and sharing ideas and collaborating on community projects. mike@brimxbrand.com https://brimxbrand.com/ https://www.facebook.com/brimxbrand https://www.instagram.com/brimxbrand/ https://www.linkedin.com/company/brimxbrand   ~ More About The Connected Leaders Academy ~ Connected Leaders Academy is Elevating Entrepreneurs for Success Learn from Global Experts: The world of entrepreneurship is vast, but we bring you closer to the wisdom of global experts. From diverse fields and industries, these thought leaders provide valuable insights to drive your growth. Growing Archive of Video Content: Unlock a treasure trove of videos designed to guide you through the challenges of scaling your business. With new content added regularly, you're always one step ahead. One-on-One Coaching with Jose Escobar: Connect with Connected Leaders Academy's founder, Jose Escobar, for tailor-made strategies and solutions to your entrepreneurial challenges. jose@connectedleadersacademy.com https://www.connectedleadersacademy.com/ Sponsors Resilient Leaders Alliance   https://www.aletheafelton.com/        Imperfect Harmony    https://imperfectharmony.life/     Schilling Sales and Marketing, Inc.  https://ScottSchilling.com   To get more of Connected Leaders Academy, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/connected-leaders-academy/