Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how marketing, sales, and AI are reshaping SMBs, with insights from Jordan Gutierrez Keever, COO of Wishpond.

Jordan’s entrepreneurial journey—from a coffee cart to founding Laleo.com and now leading SalesCloser.ai at Wishpond—shows how businesses can leverage innovative technology to scale. Today, we discuss the future of marketing, the growth of AI, and what the next successful AI company could look like.

Key Highlights:

1. Entrepreneurial Lessons: Key lessons from early ventures that helped Jordan build Wishpond’s marketing suite.

2. Changing SMB Marketing: Major shifts in SMB marketing and how Canadian businesses can stay competitive.

3. AI’s Growth in SMBs: How SalesCloser.ai boosts sales and AI opportunities for SMBs.

4. Next Big AI Success: What the next AI-driven success could look like and how entrepreneurs can build it.

5. Wishpond’s Future & Scalewise: Vision for Wishpond’s growth and how Scalewise helps businesses scale marketing and sales.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.