Women Who Build: Jo Pattabiraman, Founder of Grow Fit on Following your Curiosity, Cloud Kitchens, Right Market Timing, Being a Single Founder.
Description
Neuroscience confirms that to be truly happy, human beings will always need something more. To seek this “more”, we must ensure that our bodies and brains exhibit their peak performance, and what we eat clearly defines this performance. In India, while we like our Samosas and Chola Bhaturas, we have now acquired a taste for health and wellness. And COVID has only accelerated the trend.
Jo Pattabiraman, CEO and Founder of Grow Fit recognized the potential of healthy foods in India early on, as she founded Grow Fit in 2015. Grow Fit is one of India’s leading result-oriented health food companies that provides everything ranging from expert consultations to medically-proven food on its website and our daily go-tos such as Zomato, Swiggy, and Amazon.
Jo is an internet and mobile maven, having spent her career on the frontlines of internet businesses. Starting her career at payments pioneer Cybercash (later acquired by Paypal), she has played leadership roles at marquee companies like Oracle, eBay and Yahoo in Silicon Valley during their growth phases. She went on to play key roles at venture-funded companies backed by the likes of Kleiner Perkins and Menlo Ventures before moving to India in 2008. Back home in Bangalore, Jyotsna has helped build businesses at scale, such as OnMobile and Knowlarity (Sequoia-funded). She is active in the startup world as a panelist, writer and speaker. Her work has been covered at the Wall Street Journal, Femina, CNBC, Outlook and other prominent publications.
What intrigued me about Jo is how she exhibits this constant state of awareness, which makes her flexible and allows her to follows her curiosity. I hope you all are able to capture this from our conversation.
In this episode, we will learn -
- Jo’s journey of starting Grow Fit - follow your curiosity
- Identifying the right market timing
- Wizard of Oz model for product development
- Habits of a premium and aware Indian consumer
- The role of distribution in food tech and when should you partner with third-party distributors such as Zomato and Swiggy
- Cloud kitchens - building teams and tracking metrics of success
- Impact of COVID and common leadership/customer themes observed across startups
- Being a single founder
- Importance of meditation in one’s life
United States
