DiscoverWomen Who BuildWomen Who Build: Sanna Vohra, Founder, The Wedding Brigade on Creating Adoption for Online Wedding Shopping, >1 million Social Media Followers, Why Customer Experience Matters, and the Power of NOW.
Women Who Build: Sanna Vohra, Founder, The Wedding Brigade on Creating Adoption for Online Wedding Shopping, >1 million Social Media Followers, Why Customer Experience Matters, and the Power of NOW.

Women Who Build: Sanna Vohra, Founder, The Wedding Brigade on Creating Adoption for Online Wedding Shopping, >1 million Social Media Followers, Why Customer Experience Matters, and the Power of NOW.

Update: 2021-09-23
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Most of us look forward to the wedding of a relative or a friend where we can dance and eat! For some of us, our weddings got planned by our parents and relatives right after we entered college. Because apparently, it takes a LOT of time and effort to organize one.


In this episode of Women who Build, I talk to Sanna Vohra who is making it easier to plan weddings through her company, The Wedding Brigade. The Wedding Brigade is an online portal where users can discover the best wedding content and buy curated wedding fashion. The highlight for me was her belief in the power of NOW.


Sanna was elected to Forbes Asia’s 30 Under 30 List of 2018, and The Wedding Brigade was recognized as one of the Top 50 Ventures in India by the Smart CEO-Startup50 2017 Awards, in the consumer brand category. Prior to The Wedding Brigade, Sanna worked in investment banking at Morgan Stanley in New York, and at the advertising agency Saatchi and Saatchi X. She discovered her passion for building businesses at Brown University when she co-founded the largest student-run business at the time.


Together, we will learn about -



  • Sanna’s love for weddings and the beginning of the Wedding Brigade

  • Online vs offline wedding markets, and creating adoption for online wedding shopping

  • How the Wedding Brigade got >1 million social media followers

  • Building a team for social media - freelancers vs full-time, hire per what the content demands

  • Identifying transient vs lasting social media trend

  • Curating supply-side on marketplaces - volume vs quality

  • Different preferences of regional brides

  • Why the “number of days to delivery” is important

  • COVID challenges and learnings

  • The Power of Now

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Women Who Build: Sanna Vohra, Founder, The Wedding Brigade on Creating Adoption for Online Wedding Shopping, >1 million Social Media Followers, Why Customer Experience Matters, and the Power of NOW.

Women Who Build: Sanna Vohra, Founder, The Wedding Brigade on Creating Adoption for Online Wedding Shopping, >1 million Social Media Followers, Why Customer Experience Matters, and the Power of NOW.

Shreya Bakliwal