World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they evaluate real brands, dissecting personality, positioning, and strategic execution. Tatum shares how to define your brand’s voice, and build something people actually care about.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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