What if the key to finding your authentic voice as a writer lies in exploring someone else's fictional world first? How can multi-passionate creators manage multiple brands without losing their sanity? KimBoo York reveals how fanfiction can be a powerful training ground for original fiction, and why being your “weird self” is more valuable than ever in an age of AI.

In the intro, Everything I know about self-publishing [Kevin Kelly; his interview on The Creative Penn]; KU library distribution [Dale Roberts]; Anthropic settlement on piracy [The Verge; Authors Guild; Writer Beware];Selling direct with ElevenReader; I'm talking about Creativity and AI on Brave New Bookshelf; I'm also talking about An Author's Guide to AI on The Novel Marketing Podcast; My final AI webinar of the year, Sun 21 Sept; The Buried and the Drowned short story collection.

This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.

This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 

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KimBoo York is the author of romance, fantasy and nonfiction, as well as a productivity coach and podcaster at The Author Alchemist. Her latest book is Out from Fanfic: Transforming Creative Freedom.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. 

Show Notes

• What is fanfiction?





• How to transition from writing fanfiction to original fiction by identifying the aspects you love





• Managing multiple creative brands under one studio umbrella without losing your mind





• The legal landscape of fanfiction





• Why fanfiction has been an innovation hub for story trends





• How AI and generative search create opportunities for cross-genre writers

You can find KimBoo at HouseofYork.info.

Transcript of interview with KimBoo York

Jo: KimBoo York is the author of romance, fantasy and nonfiction, as well as a productivity coach and podcaster at The Author Alchemist. Her latest book is Out from Fanfic: Transforming Creative Freedom. So welcome back to the show, KimBoo.

KimBoo: Hi, Jo. It's great to be back. I love talking with you.

Jo: Yes, and we had a good chat last July 2024 when we talked about intuitive discovery writing. So we don't need to go further back than that, but just give us an update.

What does your writing life and your business look like at the moment?

KimBoo: Well, I think I speak for everybody when I say that 2025 has been a challenging year. So I've had to take on a little bit more freelance work as I've restructured how I'm doing some of my business. You were an inspiration for that.

I'm kind of separating out my different brands now instead of trying to be one thing to all people, and that's taking a little bit of work. I've launched a new pen name, which I'm not going to talk about here, but it seems to be doing well off the launchpad.

Then, of course, I'm redoing some of my older works, doing the business end. We're doing new covers, doing some new links, doing some new giveaways. So it's been a busy year and I look forward to what's going to be happening in the future for me, especially as I go into 2026. So that's kind of where I'm at right now.

Jo: Well that's interesting. Just talk a bit about this separating different brands. Just remind us what are the different personas that you have and the different brands you've split into? I feel like a lot of people think about doing this, and I have done myself.

I've got my two author names and I felt that they were very different, so it was important to me, but I know how much work it is.

So talk a bit about that process of separating brands.

KimBoo: Well, I flopped back and forth, so for a long time I tried to keep everything very separate and that took so much work and energy, as you know. Then I tried to put everything under one banner, and that just became cluttered.

It became hard to identify my demographics, it became hard to do advertising. You can always do targeting in advertising, but with the more organic stuff, how do I post on social media? How do I talk about all my work?

So I am somebody who is a multiple project starter. I always have multiple things going on. So I have KimBoo York, me, myself, and I, who is the author and the writer, and I do fiction under that name.

I have Cooper West, which is one of my older pen names. That's gay male romance, romantic thrillers, paranormal romance. I have The Author Alchemist, which is kind of my podcast and my craft writing and writing coaching brand.

I have The Task Mistress, which is my productivity brand. I just published a new book, a collection of essays on holistic productivity under that brand.

I have The Skeptic's Inspirational, which is daily inspirational posts blog. That's going to be a book here soon.

Patience & Fortitude, which is my grief blog and mourning blog and book, which is the house where I published my memoir “Grieving Futures: Surviving the Death of My Parents.” And I could go on, but you kind of see what I'm getting at there.

They're very different things and I realized that what I needed was a studio type of branding. So HouseofYork.info is my studio home. House of York is my studio. It's the thing that produces all of these different brands, and so I do still have that brand. Everything is a House of York production.

It sounds a little ostentatious when you put it like that, but for me mentally, it's a great way to keep things separate and yet connected. So they're all me, they're all connected, and I can talk about different ones in different places, but they're also very clearly defined for marketing purposes. So that's what I really wanted out of that whole thing.

Jo: Yes, it is really hard.

But you don't have different email lists for all of those things though?

KimBoo: No, I do not. Right now I just have the House of York email list. I'm moving into segmenting them. So I will have some different email lists going down the line, and certainly my newest pen name, the secret one, is going to have its own separate email list.

So eventually, yes, there will be separate email lists, but I'm working on developing a way where I'm not having to do six email lists a week. Cycling is important, right? Planning things out, scheduling. Who would have thought? So I will eventually, and that is the goal, is to have these different segmented lists.

I would also be able to do a full blast to everybody if I had something special coming