At Viirtue Connect in Nashville, Jason Moravec, Senior Channel Account Manager at Xima Software, joined Doug Green, Publisher of Technology Reseller News, to discuss how Xima’s advanced contact center solutions are helping MSPs expand revenue, strengthen customer relationships, and enhance user experience.

Xima Software delivers cloud-based contact center and customer experience platforms designed to integrate seamlessly with leading UC systems like NetSapiens, which powers Viirtue and other Crexendo partners. “We focus on helping businesses communicate more effectively across every channel—voice, SMS, email, chat, and WhatsApp,” Moravec explained. “It’s all about elevating the customer experience.”

Through its integration with NetSapiens, Xima offers white-label, multi-channel contact center solutions that partners can brand as their own. The platform enhances standard UC capabilities with detailed analytics, cradle-to-grave reporting, and intelligent call routing—all designed to help MSPs deliver a premium service that customers can’t easily replace.

“Contact centers are incredibly sticky,” Moravec said. “When partners win the contact center, they often win the entire business. It’s one of the most profitable and high-value parts of the UC ecosystem.”

Xima also integrates AI and speech analytics to improve agent productivity and customer outcomes. From sentiment and tone detection to AI-powered chatbots and voice assistants, the platform uses automation to reduce call volume, speed up responses, and provide data-driven training insights.

“Our AI isn’t about replacing humans—it’s about getting people to the right place faster and making agents more effective,” Moravec emphasized.

For MSPs and Viirtue partners, Xima’s solutions represent a powerful opportunity to differentiate, expand service offerings, and grow recurring revenue.

To learn more about Xima Software, visit www.ximasoftware.com.