Gabor George Burt, a top expert on the influential Blue Ocean Strategy, found that many organizations struggled to put it into practice. The thought of having to create something entirely new was simply too overwhelming. To help make innovation more easily attainable for these businesses, Gabor developed the Slingshot Framework, which provides manageable, incremental steps for growth. In this episode, Gabor breaks down the five prongs of the slingshot framework and shares the behavioral principles and strategies that keep customers infatuated.

Gabor George Burt is the author of Slingshot and a top expert on the influential business leadership approach, Blue Ocean Strategy. He has been featured in top business publications such as Harvard Business Review, Forbes, and Entrepreneur Magazine.

In this episode, Hala and Gabor will discuss:

- Why innovation feels overwhelming 

- The link between psychology and business 

- The power of the Blue Ocean Strategy

- Turning pain points into excitement

- 5 prongs of the slingshot framework

- The myth of a perfect product

- How to keep consumers infatuated

- Using feedback to fuel innovation

- The power of customization 

- How to stay relevant in business

- The "arrival fallacy" in customer satisfaction

- Why your business should emulate the opossum

- Expanding markets with a broader vision

- And other topics… 

Gabor George Burt is the author of Slingshot and one of the top experts on the influential business leadership approach, Blue Ocean Strategy. He also contributed case study material to the worldwide bestselling book of the same name, Blue Ocean Strategy. Gabor is actively involved in shaping strategy for international clients, including top multinationals, governments, start-ups, and NGOs. He has been featured in top business publications, including Harvard Business Review, Forbes, and Entrepreneur Magazine. He is often a featured speaker at high-profile events, including the World Marketing Forum, the First Arab Innovation Summit, and the Forum for Partnership of the Americas, among others.

Connect with Gabor:

Gabor’s Website: https://gaborgeorgeburt.com/

Gabor’s LinkedIn: https://www.linkedin.com/in/gabor-george-burt/

Gabor’s Instagram: https://www.instagram.com/gaborgeorgeburt/

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Resources Mentioned:

YAP listeners get special access to Gabor’s book, Slingshot. Use the coupon code 'SPECIAL', to enjoy a 20% discount: https://gaborgeorgeburt.com/get-the-book

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

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