Book coach Azul Terronez jumps into the Marketing Kazspa hotseat to talk about how to stand out from the crowd when you put together an online course or program.

Highlights

• Publishing a book builds authority, establishes credibility and even gives notoriety (in some cases)
• Books tend to be the constant for people who are serious about growing their businesses
• Azul shares that he wants to build relationships and reach people without being “spammy," and wants to know how he can successfully transition from delivering one-on-one coaching into delivering a group coaching program.
• Building relationships is key to not being "spammy"
• Start with the “tribe” you already have
• Create a subscriber incentive with an enticing lead magnet
• Find out what your audience needs and what would be of most value to them
• Use challenges to grow and engage your audience
• Create the value and the content before asking people to invest in you (Give away something you would normally sell - Cheat sheet/checklist or Getting Started Guide)
• Make progress by creating content in small chunks
• People get frozen by their fear of a task that seems too big
• Once you have established a mailing list, make the value of staying connected with you clear
• Create a method or system to communicate continuous content (Blog or podcast)
• Key elements to dominating your own unique niche:
o Decide WHO you are trying to help
o Determine what characteristics make up your core audience
o Build authority and credibility by networking and collaborating with those who are already established
o Be specific with your message (Don’t be a generalist)
o Relate to your audience. They need to feel like you are speaking to them directly
• People relate to people, not businesses or things
• Have a deep understanding of your audience:
o Likes/Dislikes
o Approach possible objections from your core audience directly and proactively
o Explore possible reasons your audience might object to your message. Explore that topic and address objections through a blog post or podcast
• Use your “about me” section to tell a story so people feel like they are getting to know you personally
• Be direct and honest about what you offer and how you can help
• Build trust with your audience before pitching a product or service
• Effectively find and market to your core audience
o Create content that meets a need before they start the course
o Create blog posts surrounding that need before launching
o Advertise those posts in order to build a profile for your potential customer
• Build value and trust, if it is a fit it will be an easy yes

Mentions: Pat Flynn's Will It Fly

Show Notes: http://yourbrilliantuncareer.com/ybuc-49-marketing-kazspa-how-to-stand-out-from-the-crowd-with-an-online-course/