Cas McCullough and Karen Hardie discuss marketing faux pas, issues and trends in this new segment—The Marketing Kazspa! In today’s show we discuss the wrong and the right way to approach people with your brilliant new idea or product via email, common sense marketing, the power of vulnerability and how to make things right when you royally stuff up your marketing.

Highlights:
- When we’re in our heads and in our own businesses we think we can bypass the pleasantries
- The important thing is to not assume that people 1. get the product and 2. get you.
- There’s a whole questioning process that you can go on with an email sequence.
- Even if you feel, as a business owner, you’ve nailed it, there’s still this piece of convincing your customer base that you understand them and that you get them.
- People make mistakes. Let them know so they can correct their course.
- None of us like to hear negative feedback but it can help them.
- It’s really important to make it right.
- When someone tells you you could approach things in a different way, that’s an opportunity to take important feedback on board.
- It’s never too late to start building your audience
- If you’ve got good quality content, reach out to other podcasts, blogs etc to share your knowledge and expertise and add value to others’ audiences.
- Spamming people gets them offside
- Gain the trust first and have the conversation on shared property then bring them back to your property before going into sales mode.
- If people don’t trust you they won’t touch your product with a barge pole
- Admit your mistake and make it right. People like hearing that. People like being heard.
- We shouldn’t be too harsh with people. We all make mistakes.
- The days of broadcast marketing are well over. When you’re vulnerable, people like that and warm to that.
- Common sense marketing: How would you like to be treated yourself?
- Would I like to receive this?
- Sometimes we are too close to our own brands
- Collaborating is awesome!

Show Notes: http://yourbrilliantuncareer.com/ybuc44-marketing-kazspa-how-to-make-things-right-when-you-royally-stuff-up-your-email-marketing/