This is an enhanced audio version of the Deeper Thought post "You Give Sales A Bad Name" including an interview with the author, Liz Wendling. Beware of false sales prophets looking to sell you on closed deals without hard work. There is no magic formula to more sales and the more you automate what should stay personal the further you'll get from true success. We're skipping Easy Street on this edition of Deeper Thought.

It is human nature to seek the easy way out. It is disappointing to observe how some people today look to hop on the fastest train on which they find the least discomfort. I call it the you-mean-I-have-to-work-at-this syndrome. Every day capable men and women let opportunities fall through the cracks and leave money on the table because they choose easy over effective when it comes to sales. Loads of people prefer the quick-fix over a long-lasting solution. These people give sales a bad name.