DiscoverBusiness Without Bullsh-tYou can’t build a great business without creating a great customer experience
You can’t build a great business without creating a great customer experience

You can’t build a great business without creating a great customer experience

Update: 2025-06-18
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EP 391 - This week we are joined by Toby Burns, immersive events pioneer and the man behind Silent Disco.

He has some quite spicy things to say about how the UK treats entrepreneurship and flags an innovation that he would love to see the UK copy from China.

Yep, we should copy China.

You’ll have to listen in to find out how and why. But you will also get some real nuggets of business wisdom (in handy catch phrases). Such as “innovate or evaporate”, “diversify or die”.

Most importantly, if you want to create continued success you need to create a great customer experience at every touchpoint.

Let us know what you think in the comments.

*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*

00:00 BWB with Toby Burns

01:16 Andy's intro to Toby

01:58 The Silent Disco Business Model

03:57 Toby's Early Career and Family Business

07:02 Customer Service and Business Philosophy

14:16 Property Investments and Business Strategy

16:55 Innovations and Future Plans

30:16 The Turning Point: Scaling a Business

31:01 Innovating in the Entertainment Industry

32:52 Customer Service and Business Processes

39:14 The Impact of Taxes on Business

48:11 Navigating the COVID-19 Crisis

54:15 Advice for Young Entrepreneurs

01:03:12 Toby's Ultimate Party Line-Up

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You can’t build a great business without creating a great customer experience

You can’t build a great business without creating a great customer experience