Young Shoppers Flock to Black Friday, Support Small Businesses
Update: 2025-11-26
Description
Black Friday gains traction with younger shoppers, as a new report shows 40% of Gen Z and 32% of millennials plan to do most of their holiday shopping on the day. This trend is driven by aggressive pricing and social media advertising, despite overall spending plans being down due to economic pressures. Consumers are being more intentional and value-driven, with 77% of shoppers willing to support small businesses if prices are competitive, reflecting a growing desire to boost local economies.
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