What if the reason you're overwhelmed in your business isn’t because you’re doing too much but because you’re doing everything manually?

In today’s episode, we’re diving into the world of systems, automation, and the kind of workflow magic that gives you your time, energy, and sanity back.

Joining us is Gail Fraser, the powerhouse systems expert and founder of WorkSimple, a woman who has turned streamlining and automation into an art form. Gail helps creatives and event professionals break free from chaos, reclaim their calendar, and finally focus on the work that truly lights them up.

In this conversation, she shares the surprising moment she discovered her obsession for building systems, why so many women resist automation, and how the right tools can transform not just your business…but your entire life. From practical first steps to mindset shifts that eliminate guilt around delegating to technology, Gail is here to show you what “working smarter, not harder” actually looks like.

If you're craving more freedom, more flow, and a business that supports your life, instead of consuming it, this episode is your permission slip. And yes…we’re also giving you a sneak peek into Gail’s session at the 2026 Women Thrive Summit.

Get ready. Your most efficient era starts now.

✨ About the Guest ✨

Gail is a Systems Expert and the Founder & CEO of Worksimple. She helps creatives and event industry professionals leverage workflow automation so they can show up more vibrantly for the work that lights them up.

Based in St Paul, Minnesota she is an active community builder, local networker extraordinaire, speaker, and host of the young professional workshops Designing Your Dream Career and Let’s Be Friends: Building Community in Adulthood.

📢 Important Links 📢

Connect with our Guest:

https://worksimple.io/ 

https://www.instagram.com/worksimple.io/ 

https://www.threads.com/@worksimple.io

My Freebie: https://worksimple.io/thedownload/  

ClickUp Affiliate Link: https://try.web.clickup.com/vjt7b7lppk89 

Connect with Women Thrive Media:

Women Thrive Summit: https://womenthrivesummit.com/

Become a Guest on the Women Thrive Podcast: https://womenthrivemedia.com/podcasts

Women Thrive Book: https://womenthrivesummit.com/book/

Women Thrive Magazine: https://womenthrivemagazine.com/magazine/

➡️ Show Highlights

(00:00 ) Introduction

(04:03 ) Gail's Journey to Systems Expertise

(09:10 ) The Importance of Automation in Business

(15:54 ) Practical Tools for Business Automation

(23:32 ) Getting Started with Automation

(28:15 ) Navigating the World of Business Tools

(32:55 ) Conclusion

Support this podcast at — https://redcircle.com/women-thrive/exclusive-content