iPhone 17, 17 Pro, Max, and iPhone Air: Get the best deals right here
Description
A slew of new iPhones arrived in September 2025, and if you’re scouting out ways to buy the iPhone 17, iPhone Air, or either of the iPhone 17 Pro models, we have your back. Whether it’s directly from Apple, from your go-to retailer, or your carrier, there are loads of options to get yourself a new phone.
You don’t have to buy the iPhone 17, 17 Pro, or Pro Max, or the iPhone Air, directly from Apple, all the major carriers will offer you one on contract. One of the benefits of not buying from Apple is that you can take advantage of special promotions and deals offered by popular retailers and carriers. And, if you are shopping from the U.K., resellers, including Amazon, will sell you an unlocked iPhone at a good discount.
If you aren’t sure which new iPhone to buy, we compare every iPhone in a separate article. You can also find deals on other iPhones here: Best iPhone Deals.
Later this month it’s Black Friday and we expect to see some good iPhone deals at that time, so do bookmark our Best Black Friday iPhone deals.
Get your iPhone 17, iPhone Air, 17 Pro or 17 Pro Max from a carrier
One of the easiest ways to get the new iPhone is directly from your carrier.
- AT&T: You can get up to $830 off the iPhone 17 when you trade in an eligible iPhone. The savings transform into monthly credits on your bill for the next 36 months.
- T-Mobile: The carrier offers the iPhone 17 for free when you switch to T-Mobile and add a line on the Experience plans. The money transforms into bill credits spread over the next 24 months. T-Mobile is offering $1,000 off an iPhone Air.
- Verizon: Save up to $830 with a trade-in and a new line. This offer is only available online.
- U.S. Cellular: You can get $999 off an iPhone Air at U.S. Cellular.
- Xfinity Mobile: If you trade in a qualifying phone you can get up to $830 off a new iPhone 17 series model.
- Boost Mobile: You can get $850 off the price of the iPhone 17 with Boost’s $65 per month plan.
In the U.K. you can find deals at the following:
Best iPhone 17 deals
The iPhone 17 is available in a bunch of gorgeous colors, has a larger display, and features a new A19 chip. It has a ton of upgrades over the iPhone 16, including a 48MP ultra-wide camera, an 18MP Center Stage selfie cam, ProMotion display with always-on, longer battery life, and twice the starting storage at 256GB.
In the U.S. an unlocked iPhone 17 has a starting price of $829 at Apple, but you can get up to $700 off with a trade-in (though most people will get around $400). You will also get an extra $30 discount if you activate the phone with one of the available carriers — AT&T, Boost Mobile, T-Mobile, or Verizon. All in all, you’ll save hundreds on the price as long as you have a new-ish phone to trade in.
You can also get your phone from one of the big retailers, though they might not have all of the same color and capacity options as the Apple Store:
- Walmart: Prices start at $849 with AT&T, T-Mobile, or Verizon activation.
- Best Buy: Prices start at $830 with AT&T or Verizon activation. Up to $375 in trade-in.
In the U.K. you can pick up an unlocked iPhone 17 from Apple or third-party resellers for £799 or less.
- Amazon: U.K. readers will find it on Amazon from £799. Eventually we will see that price drop.
Get the iPhone 17 from a retailer
iPhone 17, 256GB, from $799/£799
Product
Price
Price comparison from Backmarket
iPhone 17, 512GB, from $999/£999
Apple iPhone 17 (512GB)
<img alt="Apple iPhone 17 (512GB)" class="product-widget__image" height="2304" src="https://b2c-contenthub.com/wp-content/uploads/2025/10/I-switched-to-t
United States
