impulse shopping is taking over
Description
social media (esp tiktok) glamourises consumption, pushing us to tie our identity to what we buy and what it says about us - so lets breaks down and talk about how the apps / content / language we see online is specifically designed to make you impulse buy, and also how to stop yourself from giving in!!!!
this video on how to spot the ways we're being pushed to impulse shop online & tips on how to stop was requested by subscriber Millie 🫶 thanks for the great topic request!!!!
đź”— if you liked this video, maybe you'll like the one I did on underconsumption:
https://www.youtube.com/watch?v=FTlcMycU13E
🫶 thanks sm for watching - pls like, comment and subscribe xx
🤍 follow me on tiktok / insta / threads: katieerobinson_
🎧 podcast: refashioned (Spotify & Apple)
đź’Ś substack: katierobinson.substack.com
đź–‡ or go to my linktree: linktr.ee/Katieerobinson_
đź“® business email only - katie.susfashion@gmail.com
(pls note i only work with sustainability-focused brands!!)
⏱️ TIMESTAMPS:
00:00 hiii
01:03 overview
02:42 PART ONE - ANALYSIS
02:52 pushing consumption as identity
05:45 adverts disguised as content
09:04 disguising marketing as "solutions"
10:59 contextual marketing & sales
13:24 impulsive language being popularised
15:30 PART TWO - TIPS
15:53 ghosting
17:00 pushing back
17:24 increase friction
17:56 embrace ur inner millenial
18:53 get a life
19:17 budget & delay baby
20:13 stick to the list!!!!
21:18 the price is right
21:47 give me your tips & byeee
United States
