Matilda Djerf drama & the issue with brands built off influencer followings
Description
video essay looking at the problems that come when we conflate parasocial relationships with consumption, using Matilda Djerf & Djerf Avenue drama, Grace Beverley's Tala, Aimee Smale's Odd Muse and Molly Mae's Maebe as examples 👀
let's talk about fashion brands started by influencers and the unique issues that they face in today's social media landscape 😮💨
🫶 thanks sm for watching - pls like, comment and subscribe xx
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📮 business email only - katie.susfashion@gmail.com
(pls note i only work with sustainability-focused brands!!)
⏱️ TIMESTAMPS:
00:00 intro
01:46 PT1 INFLUENCER BRAND EXAMPLES 💭
02:12 Djerf Avenue / Matilda djerf
04:20 Maebe / Molly Mae
06:33 Odd Muse / Aimee Smale
07:47 Tala / Grace Beverley
09:28 PT2 SIMILARITIES 💭
09:48 fast fashion background
10:56 offering "sustainable" alternatives
12:34 quiet luxury aesthetics
14:10 having a "face" of the brand
16:25 PT3 PARASOCIAL RELATIONSHIPS ONLINE 💭
17:23 what is considered an advertisement?
17:47 legal issues with #ad disclosure
18:28 does it stop mindful consumption?
20:34 PT4 CANCEL CULTURE 💭
21:10 traditional brands' pr strategy
21:41 the influencer apology video
24:50 cult-behaviour & consumer reactions
29:24 final thoughts
United States
