the death of luxury & the fast fashion-ication of clothing
Description
today we're asking one simple* question: what does fast fashion mean in 2025?
* turns out, not actually that simple...
let's talk about how the principles that first defined fast fashion have now been so widely adopted by the larger fashion industry that it actually may be fairer to say that everything is fast fashion than not - and why I no longer think labelling brands as fast fashion is the right thing to do 🥴 would love to hear your thoughts on this and how we define luxury in 2025 too!!!
ty to everyone who joined in on the poll on my community page and shared their thoughts, was v helpful 🫶
🫶 thanks sm for watching - pls like, comment and subscribe xx
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🎧 podcast: refashioned (Spotify & Apple)
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(pls note i only work with sustainability-focused brands!!)
⏱️ TIMESTAMPS:
00:00 intro
02:36 what happened in 2024
05:31 fast fashion no longer has meaning
07:20 what makes a brand fast fashion?
10:45 what isn't fast fashion?!
11:42 what makes a luxury brand?
12:25 ethics / sustainability?
13:40 "better" materials?
14:34 costing more?
16:01 brand identity?
16:55 sophistication / marketing?
18:24 creativity / craftsmanship?
19:37 your thoughts
20:20 my thoughts