the $480B creator economy + vision boarding

Update: 2025-08-28

Description

The creator economy is no longer niche. It is projected to hit 480 billion dollars by 2027, and in this episode I break down how creators are reshaping tech, media, and business. From Hailey Bieber’s billion-dollar Rhode acquisition to the rise of micro-influencers who convert trust into real sales, we look at the global momentum behind this shift.
We get into how creators earn today, why India and Africa are building booming creator markets, and how AI-powered avatar influencers are taking off across Asia. We also talk about creators becoming full companies, from Prime Hydration to Chamberlain Coffee, that now rival legacy brands.
In the lifestyle segment, I share what I am doing to feel my best heading into fall: listening to Roxie Nafousi’s “Manifest,” building a vision board, and trying microneedling for the first time.

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1.0x

the $480B creator economy + vision boarding

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the $480B creator economy + vision boarding

Kirin Sennik

the $480B creator economy + vision boarding