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Today, Valeria sits down with Sascha Barboza, the powerhouse behind the Sasha Fitness brand. From her beginnings as a blogger in Venezuela to building a multimillion-dollar supplement empire, Sascha shares her entrepreneurial journey, rooted in passion, resilience, and authenticity. They delve into topics like navigating cultural shifts, the challenges of being a pioneer in the female fitness space, and the delicate balance of maintaining credibility in a fast-paced digital age. Sascha also opens up about her decision to prioritize quality over quantity, why her content strategy is about trust over trends, and how she balances her personal and professional identity.

Follow Sascha: https://www.instagram.com/saschafitness/ 

Follow Sascha Fitness Market: https://www.instagram.com/saschafitnessmarket/ 

Shop Sascha Fitness Market: https://www.amazon.com/stores/SASCHAFITNESS/Homepage/page/871EEDBE-7A37-471C-B75B-A3CC58D51784 

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Follow me: https://www.instagram.com/valerialipovetsky/ 

What We Talked About: 

00:00 Intro

02:35 Sasha's Journey to Fitness Fame

05:44 Early Life and Influences

07:33 Building a Business Empire

10:22 Family and Personal Values

14:20 Challenges and Successes

21:41 Partnership and Business Dynamics

32:01 Reflections on Venezuela and Future Goals

33:04 Challenges of Venezuelan Immigrants

34:45 Returning to Venezuela: Risks and Rewards

36:10 Cultural Differences: Miami vs. Venezuela

38:21 Parenting and Body Image

42:28 Evolving Fitness Philosophy

50:59 Hormonal Health and Aging

57:08 Therapy and Mental Health

01:03:29 Balancing Success and Personal Life

01:06:12 Conclusion

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