“We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social
Update: 2025-08-20
Description
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.
Chloe expands on:
Chloe expands on:
- How attention is reshaping the advertising ecosystem
- The main benefits for advertisers using attention as a metric for paid social
- Some of the challenges advertisers are facing when it comes to attention in paid social
- How attention within the paid social landscape might develop in the coming years
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