In this episode of Scaling Stories Unfiltered, we speak to Pete Cowan, founder of Westfield Insurance (now Everywhen under Ardonagh Advisory), about what it really takes to build a business when you didn’t mean to but backed yourself anyway.

Pete didn’t set out to be a founder. He was happily employed for 15+ years until redundancy forced his hand. What followed wasn’t a flashy startup story, but one of steady resilience, deep client relationships, and growth only when the business was truly ready.

His story is a masterclass in quiet leadership, built on trust, timing, and knowing when not to rush.

What you’ll learn in this episode:

• Why some of the best founders never planned to be founders
 • What it means to grow slowly and hire only when you’re ready
 • How client relationships can be your greatest growth engine
 • The mindset shift after acquisition—and what stayed the same
 • Why “Why not me?” can be a powerful place to start
 • How to lead without ego, even when everything changes

From redundancy to acquisition, Pete’s story is full of grounded lessons and practical takeaways for founders who care more about doing it right than doing it fast.

Who is Pete Cowan?

Pete is the founder of Westfield Insurance, a brokerage built on deep trust, discipline, and long-term client relationships. After scaling the business successfully, it was acquired by Ardonagh Advisory and rebranded as Everywhen. Pete’s thoughtful approach to growth, people, and leadership is a refreshing reminder that impact doesn’t always need noise, it just needs consistency.

📩 Contact us: hello@scalingstoriesunfiltered.com

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YouTube: https://www.youtube.com/@ScalingStoriesUnfilteredListener

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