【天下好讀Ep.273】早上那一杯咖啡,賣的是什麼?《峰值體驗2》:消費者要的不是服務,而是快
Update: 2024-11-17
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上班的那杯、會議、星巴克、手沖,賣的都是咖啡,但在人、貨、場的邏輯下,訴求的賣點卻不同。就算咖啡品嘗起來普通,還是一堆人會去買,為什麼?天下雜誌出版《峰值體驗2》
製作團隊:凌爾祥、張雅媛、林佩均
*立即試聽+訂閱「100天聲音練習」:https://bit.ly/4ckcWK1
*推薦好書《峰值體驗2》:https://bit.ly/3ZaOjub
*意見信箱:bill@cw.com.tw
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