【天下好讀Ep.274】黑巧克力太苦該賣給誰?《峰值體驗2》教你找出商品賣點,回歸第一性思維
Update: 2024-11-24
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只要純度超過70%以上的巧克力都不好入口,對消費者來說「苦」是第一印象,要怎麼打開黑巧克力的市場?要怎麼在歌帝梵、瑞士蓮、德芙等大品牌中殺出重圍?天下雜誌出版《峰值體驗2》
製作團隊:凌爾祥、張雅媛、林佩均
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*意見信箱:bill@cw.com.tw
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