In this episode, I explore why people are drawn to unreasonable, stubborn craftsmen in an age ruled by AI’s perfect efficiency. Machines are polite, logical, and tireless—but they lack a soul. We humans sometimes crave friction: to be challenged, even scolded, by someone who truly cares about their craft. Behind every gruff artisan lies lonely pride, fear, and passion—the emotions that make their work human. As AI smooths the world into comfort, these difficult people remind us that to be human is to feel resistance, to encounter imperfection, and to find beauty in the struggle itself.