Business Coffee Break with Deanna

Are you looking for a way to generate more leads? In this episode, my guest, Yann Ilunga, is  going to share with you a simple strategy that will help you create a constant stream of organic leads. So whether you're just starting out or you've been in the business for a while, this episode is for you!Yann Ilunga is a lead generation, relationship selling , international speaker, podcaster and podcasting consultant.Website: https://yannilunga.com/LinkedIn: https://linkedin.com/in/yannilunga

Warning: This is not the typical podcast, but it was too good to not share. #TuesdayTalk was born from behind the scenes meetings with other entrepreneurs. When the cameras were off, the conversatons got raw. I couldn't help but think that "These are the conversations that people need to hear!"  The real stuff - which software to use, how to overcome this obstacle or just an honest opinion about something happening in the news - cue Will Smith drama! Listen in as two of my friends, Edie Clark (video strategist extroidanairre) and DeeJae Rodriguez (Rockstar Live Streamer) join me and we talk about live streaming and the oops of our first episode, making sure your digital marketing is accessible to all and more. 

Goals! We all have them, but do we reach them?Reaching a goal isn’t always easy to do. If it were, we most likely would not take the time to put energy into achieving it because it would come easy to us. That’s why it’s a goal. It’s something that challenges us, takes us out of our comfort zone, and puts us on our desired path.This week, I had the opportunity to speak to Kellan Fluckiger, author and speaker. Kellan came through decades of addiction, depression, and a near-death experience. He shares his story of overcoming each of those obstacles and becoming a catalyst for living your ultimate life, which also happens to be the name of his podcast!Kellan shares the 5 steps that will help you achieve any goal from his book “The Results Equation: Dream to Done in Five Simple Steps”

If you’re looking to grow your Instagram following and take your branding to the next level, you need to listen to today’s podcast. Natalie Suppes, an Instagram expert with nearly 32,000 followers, is here to share her tips with us. She’ll teach us how to be more consistent on Instagram, let the algorithm work for us, niche down, and more! So whether you’re just starting out on Instagram or you’ve been using it for a while but haven’t seen the results you want, this podcast is for you. Don’t overcomplicate Instagram – it’s really not that difficult to use once you know what you’re doing. So tune in and start elevating your brand today!Natalie Suppes started using Instagram as a way to document her health journey after learning she had Crohn’s disease. After seeing success with her own account, she began working with businesses that wanted to grow their Instagram following. And she’s here today to share her tips with us!Here are a few of the things you’ll learn in today’s podcast about how to elevate your brand on Instagram:– How to be more consistent on Instagram– Letting the algorithm work for you– Niche down– Knowing your five pillars

How can you successfully create a marketing strategy? In today's episode, I share the three reasons why people fail and the 3 things you need for a successful marketing campaign. The size of your business and your budget are irrelevant. What matters most is that you're putting the right steps into action. Learn those steps and how to connect with your target audience. 

When you're a multi-passionate entrepreneur (like me!),  you may come across as flighty to some. That was one of my struggles when I first dipped my toes into entrepreneurship as an adult. I hated hearing the question "so, what are you doing NOW?" Ugh! Today's guest shares 5 ways that you can thrive as a multi-passionate entrepreneur! SUBSCRIBE NOW and give us a review if enjoyed this podcast! Get more tips about entrepreneurship, improve your online presence, overcome obstacles, and create a life you love by visiting https:/carcbonsilk.digitalSay "Hi" in the comments and let me know you're here! It would mean the world to me if you could click on that Subscribe Button! ______________________________________________________________Follow CarbonSilkTwitter: twitter.com/carbon_silkFacebook: https://www.facebook.com/CarbonSilk.digitalInstagram: https://www.instagram.com/CarbonSilk.digitalApple Podcast:https://podcasts.apple.com/us/podcast/business-coffee-break-with-deanna/id1544608776About Janet Van Wyckwww.janetvanwyck.com

If you ask me why we chose to move to the small town in Florida that we moved to, I would tell you that Main Street had a lot to do with it. I grew up in a town whose downtown was once vibrant with people, business, and a lot of activity. That was, however, many years before I was born. I never saw that personally, but I often see photos shared that display the energy that once was.I know this is something that many people can say when it comes to their downtown. As suburbs became more popular, families moved outside of their once vibrant downtowns to raise their families in a quieter location, leaving downtowns across America ghost towns. Just memories on old photos or stories told is all that’s left to the abandoned buildings that line the street.Many areas across America are working to change that and bring back the energy their downtowns once held, also known as their Main Street. Today, Wayne Carter, who is the Executive Director of the Award Winning MainStreet DeLand Association sat with me to talk about it.Today, we are talking about:What exactly is MainStreetWhy is MainStreet so importantWhat does MainStreet bring to a communityWhat does it do for the economy and small businessesHow can an area start a MainStreet initiative in their area

Thinking about taking over the family business? Today's guest, Matthew Maniscalco, shares how to effectively do this without causing any waves. He lays out the exact steps he and his mother-in-law took when he made the decision to purchase Page Insurance from her. Beyond having the right components in place, there were several things to consider and discuss before they could complete the transaction. If you're in a position where you're considering taking over the family business or possibly passing the legacy on, this episode will lay the groundwork on how to set both parties up for success. 

Videos have been becoming more and more popular in the last several yearsThe reason for that is that social media platforms have been giving favor to content in video format. The most popular platforms have incorporated videos and going live as a feature today, and if you use it, you will reach more people organically. If you ever wondered where even to begin when it comes to creating great videos, you’re in luck! Today on The Sassy Girl Entrepreneur Show, I have Video Creation Strategist Edie Clarke to share how to create great videos! She’s going to explain how you can create high-quality videos without the cost of hiring your own production crew! Today we are talking about:1. What type of equipment do you need to produce great videos2. How to produce great video content easily3. Why a teleprompter is so important4. Tips for those of us who wear glasses5. How to overcome the fear of being on videoDon’t forget to get Your FREE Video Creation Toolkit https://edieclarke.com/createvids-toolkit.Thank you!If you’re enjoyed this episode, will you do me a favor and leave a 5-Star review. It really helps the show grow and I appreciate each and every one of them. Leave your name in the review and then message me at deanna@sassygirlmedia.com and let me know.I would love to treat you to a coffee as a thank you!If you would like to be a guest on The Sassy Girl Entrepreneur Show, click here!

Finding the courage to be you in business sounds like it would be a pretty easy task. The reality is that it’s not as easy as it sounds. We face several things during our business journey that may sway us away from being who we indeed are.Sometimes it happens during our growing phases. We are stretched outside of our comfort zone into the unknown, and what do we do? We look to those who are successful in our industry and decide to duplicate them.Another scenario is when friends or family place their expectations on us and who they believe we should be. Sure, we can easily say no, but often we think what we are told as young children of who we are and who we are not. Those words and the desire to be accepted persuade many of us to follow the path they designed for us.This last example is what my next guest has seen several times during his music career. It’s the pressure your industry puts on you to do, think and behave in a certain way.All of these scenarios can take us away from who we are. Knowing yourself and standing firm in who you are is vital in life and business. Jere B, also known as The Entremusician, shares his stories of standing firm despite the pressure to be what was expected of him.He talks to us about why it’s important and how to find out who you are.

Do you sometimes feel like you are running in circles when it comes to your marketing strategy?As entrepreneurs we are constantly looking for ways to better ourselves. We read books, watch videos and listen to podcasts just like this this one to gaid insight on how to run our business better.We are told that we should be here and there and do things this way or that way. We watch others succeed and make quick decisions that we should start doing things they way “they” are doing it and we can gain more business. We get super excited about it until….we see something else that seems to fit us better, and then we shift.In the end, we have a list of amazing ideas but our execution is off. Our marketing strategy has us on a hamster wheel and you desperately want to get off and start making money!Sound familiar?If so, then my guest today is going to help you stop running in circles and get started with the right marketing strategy, specific to you

Yesterday I made the say goodbye to Facebook. Yes, you read that correctly, I’m waving peace out and going on my way. As someone who lives and breathes social media, this probably sounds completely insane. But let me explain.What Social Media means to meSocial media is a great tool! It keeps us connected on a personal level and gets us in front of thousands of people that may have never heard of us. That’s pretty awesome. Personally, I place social into a few different categories:“Social” Media. These are platforms like Facebook, Instagram, Twitter, LinkedIn. Platforms where you are expected to interact and be social.Not So Social Media. These are platforms like Pinterest or YouTube, where we take in more than we interactSocial Audio. This is Clubhouse where we listen but can also engageI think these each have their strengths, but when it’s not used properly, it’s not so great.My DilemnaA few years ago, I started to get an unsettled feeling about Facebook. I was aware of how manipulating it could be and how our feeds were biased and thought about leaving. I had someone in my industry tell me that I shouldn’t say how I feel about it because I would be cutting my own throat.Ugh! They were right. I knew that. So I kept going along with it.Listen to why I decided to say Goodbye to Facebook and let me know where you stand with it? I would love to hear from you!

Have you ever had a great idea for a event or conference but never got around to making it happen?A lot of entrepreneurs and business owners think about launching their own conference or event, but they often put off the work because of how overwhelming it can seem. There are so many logistics that need to be handled in order to pull off an event of this magnitude, including finding speakers, sponsorships, venue arrangements and more.If you’re thinking of launching your own conference or event, then listen in on my latest podcast, How to Launch a Successful Event, with special guest Dennis Schiraldi, founder of DOYO Live, Interactive Marketing Conference

If you’re a business owner, then you know how important it is to be seen on Google. Nobody wants their potential customers googling for information about their products or services and not finding them in the top 5 results.It’s time to start using SEO if your company isn’t already doing so! In today’s episode, I reached out to Steve Cross, CEO and Creative Director with iSynergy. Steve to share everything you need to know about how to increase your visibility on Google using SEO.[2:02] What is SEO?[2:39] Why is SEO so important?[4:57] The flood gates open once your site goes live (or not)[6:24] Local SEO & Google My Business- Your storefront sign online[9:30] What should be on your website to help with local SEO (schema)[11:27] Should you use local terms or universal terms if your business can serve people beyond your local area[13:35] How long can it take to lock your presence down?[14:13] Do Google Ads need to be part of your online strategy?[15:59] What type of budget is a reasonable budget for Google Ads?[20:50] How to determine if you’re SEO is on the right track?[23:21] Why “When I google my business, I come up on the first page” is a farse.[26:32] How to know if you’re ranking is good?[28:31] Do I still need to worry about SEO if my ranking is good?[30:11] What is link-building?

If you have scratched your head wondering how you could increase your revenue at any point in your business and just felt like you were working harder or smarter, but not getting anywhere. You’re not alone! Sometimes the tools that are shared with us don’t always work. That doesn’t mean they aren’t proven tips or strategies. What it means is that each of our brains is wired differently. So what works for me and is super easy may be super challenging for you, and vice versa.In today’s episode, my next guest is talking about how to double your revenue in 90 days! I know it sounds crazy, it did to me at first too, but the brain is a powerful tool! Having a degree in psychology, it’s no surprise that I totally geek on topics like this and I’m excited to share it with you.Jarron Haning, from Mindset Performace, has the perfect example when he shares this analogy, “You know how when you’re in the corn maze and you’re not sure if you should go left or right? But, when you step on a ladder suddenly the maze is no longer a mystery?”That’s what Jarrod Haning does for business owners. By teaching them how to think at a higher level, they are able to see the whole picture, and suddenly the obstacles that were blocking their growth no longer exist.Everything he teaches comes down to this one thing:“a breakthrough in your business will first happen as a breakthrough in your thinking”[3:41] How to start the process of understanding where you’re really stuck[5:47] How to know where our blocks are and what we need to change[7:14] Mindscans versus other personality tests[8:59] Why trying harder may not be the solution[9:28] What information does the mindscan share[12:08] How to know if using a to-do list is working for you[15:50] “No one will treat my business the way I do” may not be the truth[18:48] How to double your revenue in 90 days[26:27] the power of uncomfortable conversations[27:50] The key to having those uncomfortable conversations[35:16 How to pull yourself through being stuck

You created a course or are hosting an event and now you need a killer sales page!Before we dig deep into how to create sale pages that convert, I want to stop and take a moment to explain what a sales page is. Even though this term has gained in popularity, there’s still a lot of confusion around it. So let’s sum it up!A sales page is a stand-alone page with one goal in mind. Sales! You may have come across one of those channels where they are packed with infomercials. There’s someone on the TV selling you their product for a set amount of time, explaining how their product can solve your problems. That right there (in written form) is what a sales page is and does! But there’s much more than that!Selling online isn’t as easy as people make it seem or claim that it is. You really do need to connect with your audience. It’s not just about hacks and tricks. There’s an art to doing this where you speak directly to them and as they scroll your website, sales pages, emails, or blog, they begin to know, like, and trust you.In my opinion, great copy is your most powerful tool and a necessity for anyone who wants to convert viewers to customers. (I mean, that’s pretty much any business owner, entrepreneur, or speaker, right!?)If you have a course, event, or business, you know having great copy makes a difference. So, put on your headphones and get ready for my next episode that is packed full with great tips on how to create sales pages that convert![8:16] The two biggest copy mistakes[10:51] Indoctrination. The first part of creating copy that converts.[13:37] How to talk to your audience[15:14] Where Colleen goes to learn how to talk to a clients audience[17:31] A super important part of your copy that you want to include in your course and why.[18:56] What is the best type of bonuses to add to your course[21:30] Is long-form or short-form copy better for a sales page?[24:30] How often should you have a Call to Action (CTA) on your sales page?[26:32] Who should hire a copywriter?[28:17] What is a typical day for Colleen?

Getting in front of your ideal prospect may sound easy at first. Maybe you know a lot of people or come from a big family as I did. It should be a breeze, right?Wrong.Getting in front of your ideal prospect can be challenging, especially if you don’t consider yourself a natural-born salesperson, like my guest, Jennifer Seeno Tucker.Jennifer is an Associate Broker & Vice President of Business Development at Exit Realty United located in Nassau County, New York. She is the co-creator of The 7 Saturday’s Training Program for local real estate agents. She has helped dozens of real estate agents transition from paycheck employees to a flourishing career as sole proprietors in real estate. Jennifer has also guided many real estate agents throughout their careers and helped them stay focused on meeting their goals as business owners.Jennifer sat down with me and shared her 9 Tips on how to get in front of your ideal client and you don’t have to be in real estate to use these tips!

#22 The Secret To Running A Successful Business With Traci Miller by Deanna Hinsz

Just starting in Direct Sales? Learn from rockstars who are already crushing their goals.Lisa Cricks, a full-time high school math teacher, wasn’t new to direct sales when she made the decision to join Color Street. She knew that she missed that sense of community, but she also wanted to make sure this is what she wanted to commit to before signing on the dotted line.It didn’t take long for Lisa to reach Director in her organization, (7 months to be exact) and begin seeing the results of her work. 17 months later, her team is generating nearly half a million dollars and she’s not even close to done yet!I wanted to sit with Lisa to learn what she is doing to hit her goals so quickly, what made her choose Color Street, and how her experience can help others do the same.A glance at the episode:>[04:38] Breaking the myth of Direct Sales. How the structure benefits everyone with Color Street.>[08:11] What motivated Lisa to grow her business quickly. “Taking the backpack off her husband”>[10:26} Why having a purpose is important>[10:54] What to do after you decide to join. What to look for when signing up under someone. What qualities should they have? What advice does she have for newbies?>[13:39] What does a typical day look like for Lisa?>[16:23]. How to take advantage of work-life balance while running your own business.>[19:11] How to handle fear when stepping out of your comfort zone>[20:10] What inspires and drives Lisa right now in your business>[21:04] Advice for other women who are considering Direct Sales. What are the two things you must do and the promise you should make to yourself?>[25:46] Handling “no”. Learn how to let it not get to you and keep going.Rate, Review, & Follow on Apple Podcasts“I love Deanna and The Sassy Girl Entrepreneur Show.”

The words that we use when creating content play a powerful role in determining if your audience will engage or simply scroll past. Understand power words, what they mean and how to use them can make a huge difference in your content.