Literal Scratch

In this episode Adam, Aaron and Jessie explore how important it is for Partnerships to understand the entire sales process, how sellers are positioning their products to their customers so that they can translate that into a proper better together story for partners to understand and re-articulate.

In this episode our discussion carves out the differences between simply referring business and actively engaging in the co-selling together. We'll give you insights into the operational hurdles that come with defining partnerships, the significance of RevOps, and why sales initiatives should not only be replicable but data-driven. Remember, it's not co-selling if you're not sharing the load.Finally, we put our strategist hats on to map out the alchemy of building a go-to-market strategy. Here's where we get into the nitty-gritty of why selecting your partners isn't a numbers game, but a deliberate choice meant to enhance your bottom line. You'll hear about the underestimated marathon of marketing efforts needed before sales can bloom, and why this journey, is a testament to resilience and patience. As we wrap up, we extend our gratitude for the conversations that inspire us, the colleagues who challenge and support us, and the evolving benefits that make our corporate lives a little more like home.

Aaron, Jessie, and Adam—took to the mics to celebrate the small victories that are all too familiar to entrepreneurs and share a collective nod to the sheer resilience required to keep the business flame ablaze. Each of us sheds light on the delicate balance between innovation and the time-tested strategies that keep us from reinventing the wheel.We take a candid look at the pitfalls of certification without engagement, and the struggles companies face when grappling with operationalizing processes. We question whether new sales methodologies are genuine game-changers or just shiny new toys for leaders to showcase their influence. Then we pivot to the operational challenges within partnership programs, challenging the idea that complexity equals success and advocate for the power of a standardized yet flexible framework.Check out Fluincy at www.getfluincy.com

Adam chats about his return to Uncmn as head of marketing and partnerships. Adam, Aaron and Jessie chew over the meaty topic of AI bots in sales strategies, unpacking the ethical quandaries and operational impacts. We don't just stop at cold calling; our conversation ventures into the nitty-gritty of optimizing sales teams for peak performance. Taking cues from high performers, we suggest a shift towards a mentorship culture, leaving you pondering the future of sales roles and the essence of effective team structures.To cap off, we peer into the crystal ball of AI's role in business growth, weighing its pros and cons in partnership management and marketing efficiency. Imagine an AI chat agent fielding partner queries or SEMrush and ChatGPT joining forces to supercharge your content strategy—these are no longer pipe dreams but potential game changers. We wrap up with a moment of gratitude, reflecting on the power of a positive mindset, the value of networking, and the satisfaction of chasing professional and personal growth. t's not just a celebration of nearly a year of podcasting—it's about the little wins that create life's most rewarding experiences. Join us, three partnership pros, for an enlightening episode that's as much about heartfelt gratitude as it is about the relentless pursuit of growth.Check out our sponsor, Fluincy

In this week's episode Jessie, Aaron, and Adam discuss:Aaron's new podcast persona, "Pops"Fluincy's PLG PlayJustin Zimmerman's Ecosystem vs. Channel WebinarAdam's networking callsHere's the link to JZ's webinar: https://partnerplaybooks.com/ecosystems-vs-channels-2024/Get started with a Free Trial of Fluincy today!https://www.getfluincy.com

On this week's episode Aaron, Adam, and Jessie discuss:Fluincy's upcoming PLG motionWho needs a PRM (dead horse topic)The founder drugs of dreaming too far into the futureWe're sponsored by Fluincy

In this episode Jessie, Aaron, and Adam discuss:Why the partnerships community is talking about the Chief Partnership's Officer roleWhether this discussion is productiveIs CPO right? or is CRO better?We're sponsored by Fluincy

In this Episode Aaron, Jessie, and Adam Discuss:Effective networking practicesBrilliant sales tactics from the team at #samsales consultingMy upcoming episode of Not Not BusinessWe're sponsored by FluincyHere's the Link to #samsalesHere's the Link to Not Not Business - Please Like and Subscribe

In this week's episode Adam, Aaron, and Jessie talk about:- LinkedIn in excess- The Partnerships Job Market- What defines partnerships success, and can anyone say they've achieved it?Check out our sponsor Fluincy

On this episode Jessie, Aaron, and Adam talk about:A listener question about shifting responsibilitiesPartnership's role in the customer experienceIs work evil, or are employees entitledCheck out our sponsor Fluincy

On this week's episode of Literal Scratch Jessie, Adam, and Aaron talk about:Trying to not get on the emotional roller coaster as you’re job searchingWhat’s the right kind of project when hiring a partner person?Jessie’s experience at Pavilion’s CEO SummitHow Crossbeam is keeping partnerships top of mind with revenue organizationsJust in case you want the How-To and GPT I was talking about in this episode you can get them here:How-To Uncover Partner Opportunities from Existing ConversationsFluincy GPTCheck out our sponsors:SuperglueandFluincy

This week we have a special guest host, Founder and CEO of Partner Tech Company, Euler, Greg Portnoy.Aaron, Jessie, and Greg talked about- Partner tech being too darn complicated- The founder journey- The future of partner experience and partner operationsCheck out our sponsors:SuperglueandFluincy

In this episode Jessie, Aaron, and Adam discuss:The power of partnerships + communityLatent gratitudes for folks who catapulted our careersWhy SEs may be a better target for partner enablement than the rest of the sales orgWhy context is so critical to partner enablementCheck out our sponsors:Check out our sponsors:SuperglueandFluincy

In this episode Aaron, Adam, and Jessie discuss:Nelson Wang's viral post about partner recruitmentThe perception of the cost of partner leadsFluincy's new How-To (Here's the link mentioned in the show)Check out our sponsors:SuperglueandFluincy

In this last episode of 2023 Adam, Jessie, and Aaron discuss:Our biggest learnings from 2023Our hopes for 2024Our 2024 predictions for the world of partnershipsCheck out our sponsors:SuperglueandFluincy

In this episode, Adam, Aaron, and Jessie discuss:Whether it's wise to transition from a sales career to a partnerships career in this current climateThe "Cory Method" of getting an agency partner program from 0-60Figuring out the right metrics to track to determine the right behaviors to make partnerships recurring and predictableWhat we can learn from CS failuresCheck out our sponsors:SuperglueandFluincy

This week's episode is a reflection on the Future of Revenue webinar that Jessie attended, Aaron listened to later, and Adam forgot to listen to at all.We'll talk about:How other revenue organizations view partnershipsWhere partnerships fits into an org chartShould Chief Partnerships Officer be a thing at allCheck out our sponsors:SuperglueandFluincy

This week Jessie, Adam, and Aaron Discuss: - Why Hiring a Partner Professional is the best way to build a partner program from literal scratch- PartnerOps should be first or second partnerships hire- As a partner professional what you should be looking for when being asked to build a program from scratch.Check out our sponsors:SuperglueandFluincy

If you're in this listenership for the partnerships insight, this episode will not do it for you.Jessie, Aaron, and Adam did the holiday week thing and talked about work stuff not at all. In this episode you'll find:Parenting discussion and tipsBest non-fiction books we've read or listened toGeneral best friend tomfooleryCheck out our sponsors:SuperglueandFluincy

Today's episode has featured special guest host Jason Yarborough!Jessie, Jason, and Adam talk about:The BS that is the Linkedin "Top Voice" badgesSome cool new partner tech that we loveJason's new endeavor ArcadiaCheck out our sponsors:SuperglueandFluincy