The Future Car: A Siemens Podcast

Today on the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and Conor Peick, Thought Leadership Team Writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility. While many details about AVs are uncertain at this time, it’s clear that they will require a significant amount of extremely advanced electronics hardware to operate. Specific numbers may range, but many experts expect an autonomous vehicle will require around 30 advanced sensors and immense processing capabilities to safely navigate a complex and dynamic driving environment. So how do companies account for such a huge increase in complexity, power, and data in a vehicle network? And what implications do the requirements of an AV have on the design and development of these sensor and processing devices? To help dive into the world of sensors, processors, and all things electronics, Nand and Conor are joined by Alan Porter, Vice President of the Electronics and Semiconductors Industry at Siemens Digital Industries Software.   What you will learn about in this episode: How electronics devices have become a critical piece of modern vehicles, and why this growth has occurred The design challenges of integrating multiple sensors, processors, and other devices into a modern vehicle platform Why automakers are moving into the semiconductor design and manufacturing space, and how the demands of an automotive application impact chip design The progress of sensing technology, such as LIDAR and camera devices Why collaboration will be crucial to vehicle design teams and how digitalization can support companies as they develop the vehicles of tomorrow Connect with Nand Kochhar: LinkedIn Connect with Dr. Puneet Sinha: LinkedIn Connect with Conor Peick: LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In the automotive industry, a majority of sustainable development efforts have focused on vehicle electrification as a practical solution for replacing internal combustion engines and fossil fuels to reduce emissions coming from the transportation sector. Today, EVs seem to grow in popularity and capability almost monthly, especially as exciting new models are brought to market. With the future of the automotive industry looking increasingly electric, Nand, VP of Automotive & Transportation industry, and I wanted to talk with an EV expert about EVs, battery technology, future development efforts, and how this trend will play into the autonomous vehicle revolution. In this episode of the Future Car Podcast, we welcome Dr. Puneet Sinha to the show! Puneet is the Sr. Director of Battery Industry Vertical for Siemens Digital Industries Software. In addition, Puneet holds a doctorate degree in mechanical engineering and brings 15 years of industry experience in the field of batteries, fuel cells and electric vehicles. As always, I am joined by my co-host Nand Kochhar, VP of Automotive and Transportation Industries at Siemens Digital Industries Software. What you will learn in this episode: ·       How EV technologies have matured in the last few years, and how the business environment has evolved to support these changes ·       How EV development contributes to the pursuit of autonomous vehicles ·       Challenges involved in the design of a new all-electric vehicle ·       How companies can balance the power demands for an EV with all the modern features consumers demand today ·       How digitalization can support companies as they develop the vehicles of tomorrow Connect with Nand Kochhar: LinkedIn Connect with Dr. Puneet Sinha: LinkedIn Connect with Conor Peick: LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In the past, designing a vehicle required addressing issues such as speed, handling, safety, and efficiency, among others.  While this is complicated, it is much easier compared to what it’ll take to build autonomous vehicles. Not only do you have to take care of all the vehicle design challenges, but you also have to design its ecosystem. You must consider how it will connect with the infrastructure, its users, and the controller. Effectively combining all of these needs requires the collaboration of engineers from different disciplines. In this episode, the second part of two, Ed Bernardon interviews Felix Andlauer, VP of Mobility Solutions at NEVS – a Swedish electric and autonomous vehicle (AV) manufacturer founded in 2012 with the vision of shaping mobility for a sustainable future. He’ll help us understand what it’ll take to adopt AVs fully. Some Questions I Ask: How far away do you think we are from having an autonomous vehicle? (01:43) What have you done to the vehicle to protect the passenger? (07:25) Do you think there will be a standard language for AVs? (20:13) Why do you have a remote driver system? (21:39) What You’ll Learn in this Episode: How a NEVS car safety design differs from other AVs (04:55) How NEVS handles the range problem (08:22) What it’ll take to create a smart mobility ecosystem (15:42) How to make engineers work together (25:17) Connect with Felix Andlauer:  LinkedIn NEVS Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

One of the biggest barriers to ride-sharing is the loss of privacy. Most people prefer to ride in a car in silence without feeling like they are being rude. This is one of the biggest benefits of owning a personal car. However, the congestion brought about by people's love for personal cars is simply not sustainable. That’s because it significantly increases carbon emissions and degrades the rider’s experience. Solving this problem would require an affordable electric mobility service that supports ride-sharing and still offers privacy whenever it’s needed. That is exactly what one company is seeking to achieve. In this episode, the first part of two, Ed Bernardon interviews Felix Andlauer, VP of Mobility Solutions at NEVS – a Swedish electric and autonomous vehicle (AV) manufacturer founded in 2012 with the vision of shaping mobility for a sustainable future. He’ll help us understand the goals of AVs and what it will take to make them sustainable. Some Questions I Ask: What problem should autonomous cars be solving? (05:23) How do you create a sense of privacy in ride-sharing? (09:47) Is the need for privacy the same in all markets around the world? (14:39) What policies do you think should be put in place to take advantage of AVs? (16:50) What You’ll Learn in this Episode: How NEVS addresses the congestion, land use, and electrification issues (06:20) How a NEVS car differs from other AVs (20:06) What NEVS learned from a workshop with differently-abled people (24:06) The different components contained in NEVS AV (26:54) Connect with Felix Andlauer:  LinkedIn NEVS Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

Formula One is evolving to remain relevant and interesting in the 21st century. A unique age where if it isn’t green enough, it can get ‘canceled’, and if it doesn’t trend on social media, it doesn’t matter!  This evolution involves making decisions affecting how the engine is designed as well as transforming the sport’s interaction with the fans. F1, like any other successful business, is implementing these changes one step at a time and learning as it goes.  In this episode, the second part of two, Ed Bernardon interviews Bob Bell, Strategic Advisor to BWT Alpine F1 team. He’s been in Formula One racing for 36 years and has won several championships with different teams. Today, he’ll walk us through the changes that he expects the sport to make in the next decade.  What You’ll Learn in this Episode: Changes in the engine that we can expect in the near future (01:51) The differences between Formula One and Formula E (03:27) The impact of increased focus on social media and off-the-track stories (06:30) The importance of a Drag Reduction System (DRS) (07:34) Connect with Bob:  Website Formula One Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

What does it really take to make a car? Most people think it just takes a bunch of robots and a few people putting the components together. They aren’t wrong. However, that is just the final stage, the assembly line. Before a car gets to the assembly line, it takes engineering teams in different parts of the world years to create a viable design. This means designing and testing 100s of 1000s of components before creating and testing the complete digital version of the car. Leading such a process involves managing intercultural differences, choosing the right tools, and keeping your team focused. In this episode, the second part of two, Ed Bernardon interviews Dr. Siegmar Haasis, founder and CEO of HaasisDEC, a digital engineering consulting company. Before starting his company, he was the CIO of R&D at Mercedes-Benz for eight years. He’ll help us understand what it takes to design and build a car. What You’ll Learn in this Episode: Examples of intercultural conflicts faced when working with international teams (02:54) How to change a teams culture (04:15) What Dr. Siegmar did to deal with increased complexity in vehicle design (08:25) What to consider when adopting new software (15:35) Dr. Siegmar’s views on autonomous cars (18:21) Connect with Dr. Siegmar Haasis:  LinkedIn Haasis DEC Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

Software is now a critical component of nearly every modern vehicle. Consumers demand more high-tech features to be incorporated into their cars; therefore, software content has grown. This transition towards a software-defined vehicle is also causing rapid growth in vehicle complexity. To keep up with legacy automotive original equipment, manufacturers and suppliers must deliver innovative software-driven vehicle features while integrating these features into a vehicle's mechanical, electrical and electronic systems.   In this episode of the Future Car Podcast Series, Conor Peick interviews Piyush Karkare, Global Director of Automotive Industry Solutions at Siemens Digital Industries Software, and Nand Kochhar, Vice President, Automotive and Transportation Industry at Siemens Digital Industries Software, regarding the complexities of automotive software development today and in the future, mainly as we come closer to the reality of autonomous vehicles.   What you will learn in this episode: How past and current trends affect automotive software development Challenges to the growth of vehicle software content in the automotive development life cycle. Key features customers want that would be impossible without software. How autonomous vehicles extrapolate the complexity to make machines do what humans can do. Compliance with software for critical safety systems that meet strict regulatory requirements for functional, safety and cybersecurity Connect with Nand Kochhar: LinkedIn   Connect with Piyush Karkare: LinkedIn Connect with Conor Peick: LinkedIn   Hosted on Acast. See acast.com/privacy for more information.

We no longer expect cars to just move us from point A to point B. We also expect them to entertain us, connect to our devices, update themselves, and sometimes self-park. All this while still minimizing their carbon footprint. As our needs increased, manufacturers were forced to change how they designed their cars. Their list of concerns grew from mechanical components to also include software, electronics, and environmental impact. Thanks to digital transformation, manufacturers have been able to build cars that address all these concerns at an affordable price. In this episode, the first part of two, Ed Bernardon interviews Dr. Siegmar Haasis, founder and CEO of HaasisDEC, a digital engineering consulting company. Before starting his company, he was the CIO of R&D at Mercedes-Benz for 8 years. He’ll help us understand the current trends in vehicle design and development. Some Questions I Ask: What are the most important market trends reshaping the auto industry's future? (04:15) How do you make people with different mindsets work together? (11:04) How do you figure out what customers need in their cars? (15:29) What is a digital twin? (19:33) What You’ll Learn in this Episode: The improvements that have been made in new cars (07:12) The biggest challenge in designing new cars (08:34) How to eliminate function silos in vehicle development (14:19) The benefits of using a digital twin in car development (23:30) Connect with Dr. Siegmar Haasis:  LinkedIn Haasis DEC Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

How do you avoid a traffic jam in the air? While this seems like a ridiculous question, it's one of the main problems urban air vehicle developers have to solve. That’s because while having a traffic jam on the road can be unbearable, it's harmless, but a traffic jam in the air can be fatal. For urban air taxis to become a reality, they must turn their new flashy and near-fictional idea into something tangible and executable. This will involve working with governments to establish clear and reliable operating standards. If done properly, it will make convincing the public to adopt the new transportation mode easier. In this episode, the first part of two, Ed Bernardon interviews Jon Rimanelli, founder and CEO of Airspace Experience Technologies (ASX), a company developing an electric vertical take-off and landing (eVTOL) aircraft to transform mobility between cities, suburbs, and airports. He will share with us how urban air vehicles will work and the capabilities of the Sigma 6 aircraft. Some Questions I Ask: Do you think there will be hesitancy to use urban air vehicles? (10:00) When do you think your model aircraft will be ready to fly for several miles? (13:19) What will be the range and cargo capacity of your aircraft? (14:13) Do you think pod-type air vehicles will become commonplace? (15:58) What do you think we’ll see in air mobility in 30 years? (22:18) What You’ll Learn in this Episode: The traffic challenge of air taxis and how it can be solved  (02:09) How urban air vehicles will be able to achieve safe separation (06:15) What he learned along the way when building the Sigma 6 aircraft (11:03) Why low noise was a priority when developing Sigma 6 aircraft (19:03) Sigma 6’s manufacturability attribute (20:41) Connect with Jon Rimanelli:  LinkedIn Airspace Experience Technologies Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

When cities ran out of space, people built skyscrapers. This allowed them to take advantage of the space that was already there, waiting to be utilized.  Now, as traffic in cities becomes slower and slower due to congestion, there is a need to rethink transportation in such places. After all, why waste the only resource we can’t create more of, time, sitting in traffic? Air taxis are seeking to do exactly what people did with skyscrapers, move part of the traffic into the air. While this endeavor is still in the early planning and development phases, the problem it seeks to solve cannot be ignored.  In this episode, the first part of two, Ed Bernardon interviews Jon Rimanelli, founder and CEO of Airspace Experience Technologies (ASX), a company developing an electric vertical take-off and landing (eVTOL) aircraft to transform mobility between cities, suburbs, and airports. He will share with us how their Sigma 6 aircraft will work and their progress so far. Some Questions I Ask: Why do we need air taxis? (05:07) How is your eVTOL aircraft different from other air taxis? (09:57) Can a Sigma 6 aircraft land on a building? (15:54) What do you mean by democratizing air mobility for the masses? (21:14) What You’ll Learn in this Episode: The reason why helicopters are not a common means of transport in cities (06:23) The difference between Sigma 6 aircraft and helicopters in terms of cost (07:17) The importance of a swappable payload system (11:14) Why the eVTOL aircrafts will be easier to fly (23:55) Connect with Jon Rimanelli:  LinkedIn Airspace Experience Technologies Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

How far are you from your customers? The farther you are from them, the more difficult it will be for you to create a functional design. The closer you get to your customer, the higher the chances of creating a great design. It allows you to understand what they care about and minimize the possibility of unintentional exclusion. Many great inventions have come from listening to and observing people interact with products. Many capital-intensive products have failed because they failed to understand how their customers use those products. In this episode, the second part of two, Ed Bernardon interviews Harry West, Professor of Practice at Columbia University and Principal at Invisible Design. He is the creator of the curriculum on Human-Centered Design and Design Justice. He’ll share how getting closer to the consumer helps design better products. What You’ll Learn in this Episode: How they solved the women empowerment program challenge in Pakistan (05:22) The purpose of the Design for Justice program (14:53) Examples of designs that neglected a large group of the population (18:36) How he approaches teaching Design Justice (21:21) How to create better designs (27:20) The future role of AI in design (29:25) Connect with Harry West:  LinkedIn Columbia University in the City of New York Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

In a beginner's mind, there are endless possibilities - in an expert’s mind, there are few. To create a great design, you have to keep an open mind. You must be fearless and approach the process from a user’s experience, not from the creator’s experience. Some of the greatest innovations came from a genuine desire to solve the problems of the target users. They came from people who genuinely sought to understand what those people cared about and designed their products with that in mind. That’s why ignoring design while innovating is ignoring the intended user. In this episode, the first part of two, Ed Bernardon interviews Harry West, Professor of Practice at Columbia University and Principal at Invisible Design. He is the creator of the curriculum on Human-Centered Design and Design Justice. He’ll share with us the importance of human-centered design when innovating. Some Questions I Ask: What is design? (02:39) What does it mean to be open during a design process? (07:38) Where did the idea of Swiffer come from? (14:06) How often do you rely on something that’s already invented while innovating? (26:20) How does communication influence innovation? (28:15) What You’ll Learn in this Episode: The meaning of human-centered design and the steps involved (04:57) The purpose of human-centered design (11:05) How to create a design that will still be desirable to a customer in the future (12:54) How a Swiffer works (21:23) The benefits of keeping an open mind when innovating (30:24) Connect with Harry West:  LinkedIn Columbia University in the City of New York Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

Back by popular demand, this is a throwback to one of our most loved episodes. Enjoy! With autonomous vehicles, the goal is to get to a point when they can give us a “boring” or uneventful ride. And you may be thinking, “Well, that’s not exciting at all!” But, it’s safe and trustworthy enough for you as a rider to shift your focus from the fact that there is no driver. After all, it’s only after you feel safe that you can fully relax and enjoy the ride as well as all the amenities that come with the vehicle. AV companies are tackling this challenge head-on by borrowing safety approaches from the aviation industry as well as innovating new strategies. In this episode, the first part out of two, Ed Bernardon interviews Mark R. Rosekind, Chief Safety Innovation Officer at Zoox, Inc. He’ll help understand the challenges of building an autonomous electric vehicle and the progress they’ve made so far. He’ll also share with us the steps that the automotive industry can take to increase people’s safety on the road. Some Questions I Ask: What do you consider while designing your vehicle? (10:03) How do you create “a journey to enjoy”? (11:07) How do you know that you’re safe enough? (20:01) What does “a safe system approach” mean? (22:25) Are you doing anything special to enhance communication with first responders in case of an accident? (29:37) What You’ll Learn in this Episode: The history of Zoox (02:30) The difference between proactive and reactive safety (13:29) The difference between how the aviation and automotive industries approach safety (15:45) How the Zoox vehicle will communicate with people around it (23:26) What it takes to gain people’s trust (33:00) Connect with Mark R. Rosekind:  LinkedIn Zoox, Inc Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

Some robots, such as surgical robots, do precision work in ways a human being can’t. Others can do tedious, repetitive tasks fast and consistently, freeing people to do more productive work. And now we have patrol robots to keep us safe. They patrol a specified area and raise the alarm whenever they spot something suspicious. The biggest strength of such robots is that they can collect, store and analyze a lot of data as they patrol. A question that probably comes to mind when one hears of this is, does that make them better than security guards? In this episode, the second part of two, Ed Bernardon interviews William Santana Li, Chairman and CEO of Knightscope – an advanced security technology company that makes fully autonomous security robots built to deter, detect and report. He’ll help us understand how their robots work and the impact they are making. Some Questions I Ask: Does being the son of immigrants influence you in any way? (05:51) How did you go from working at Ford to building Knightscope? (09:00) How will the K7 robot be different from the robots you already have? (21:04) Do you think those police departments will ever hire your robots? (23:36) What You’ll Learn in this Episode: The events and circumstances that inspired the creation of Knightscope (01:39) The different types of sensors that Knightscope’s robots have (11:19) What the company does to deter malicious damage to their robots (13:37) The different flavors of data that their robot generates (15:52) Connect with William Santana Li:  LinkedIn Knightscope Twitter Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

Safety and security! Every stable government should do everything within its power to guarantee its citizens these two things. One of the ways of improving security is by equipping security personnel with the right tools. In today’s data-driven world, this means solutions that can process more data in the environment they’re deployed in better than a person would. Such a solution would enhance the capability of police officers and other security personnel. This is exactly what Knightscope robots are designed to do. In this episode, the first part of two, Ed Bernardon interviews William Santana Li, Chairman, and CEO of Knightscope – an advanced security technology company that makes fully autonomous security robots built to deter, detect and report. He’ll help us understand more about their robots and the progress they’ve made so far. Some Questions I Ask: What needs to change for the US to become the safest country in the world? (02:27) How can you help achieve the security standards people expect? (08:10) How does the data collection system work? (17:02) What were some of the most surprising things that happened in the robot’s interaction with people that you didn't expect? (20:32) Will your robots, at some point in the future, carry weapons? (25:45) What You’ll Learn in this Episode: The extent of the shortage of police officers in the US (04:05) Knightscope’s robots capabilities (06:55) The price of Knightscope’s autonomous security robot services (14:40) How Knightscope’s robots communicate with people (19:36) The factors they took into consideration when designing their robots (27:20) Connect with William Santana Li:  LinkedIn Knightscope Twitter Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

“Competition makes us faster, collaboration makes us better.” For a company as big and diversified as Siemens, collaboration opens up a door to creating life-changing products. It allows the company to be at the forefront in tackling global issues such as climate change and degenerative diseases. It also allows the company to play a critical role in supporting the development of smart factories, eco-friendly planes, and autonomous vehicles. To continue elevating collaboration, Siemens has created an environment that nurtures the sharing of ideas and the spirit of innovation. In this episode, the second part of two, Ed Bernardon interviews Barbara Humpton, CEO of Siemens USA. She’ll share with us how most organization charts limit collaboration and what can be done to increase collaboration in big companies. She’ll also share some advice on how to achieve a work-life blend. Some Questions I Ask: How do you encourage collaboration in a big company? (05:46) How does your passion for math help you be a better corporate executive? (13:01) How did you navigate the engineering space at a time when there wasn’t a lot of diversity? (15:19) What will our infrastructure be like 5 -10 years from now? (24:00) What You’ll Learn in this Episode: Why all organization charts are wrong (00:50) Why Barbara joined the technology industry (10:00) Her advice on work-life blend (21:12) Why does the US not have a high-speed train yet (28:16) Connect with Barbara Humpton:  LinkedIn Siemens USA Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

“The value of innovation lies in its practical implementation.” Over the last 174 years of its existence, Siemens has implemented some of the world’s most impactful innovations. Today, the company is a global leader in combining the real and the digital worlds to create value for its customers. Its ideal placement as a leader in software and hardware has helped it expand its sphere of influence tremendously. To maximize the impact of its innovative products, Siemens has been engaging stakeholders in decision-making positions and other industry leaders. In this episode, the first part of two, Ed Bernardon interviews Barbara Humpton, CEO of Siemens USA. She’ll share with us some of the milestones that the company has achieved as well as some future goals. She’ll also share about her recent meeting with President Biden and the major announcement that was made during that meeting.  Some Questions I Ask: Why is what Siemens do necessary? (03:18) What is Siemens doing to help us take advantage of the Internet of Things (IoT)? (09:44) Why is it better to make factories more efficient instead of getting cheaper labor? (15:44) How would you describe President Biden based on your recent interaction? (19:57) Does Siemens use gaming technology to design some of its products? (27:30) What You’ll Learn in this Episode: Why Siemens' capability to build both software and hardware is an advantage (05:02) One of the first inventions by Siemens (07:01) An example of a software-hardware connection created by Siemens that’s in use today (08:04) Barbara’s meeting with President Biden in the White House (10:58) Similarities between video games and the current engineering environment (24:40) Connect with Barbara Humpton:  LinkedIn Siemens USA Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

Imagine having an underground system that can continuously collect data related to traffic, earthquakes, and other vibration-causing activities. One of the biggest advantages that such a system would present is its ability to work all day, and all night, uninterrupted. It would not require light or regular removal of obstructions. That’s exactly what Terra Sound’s acoustic system does for cities and organizations that have ground as well as underground assets. The fact that the data is collected consistently makes it easier to gain fast actionable insight from it. In this episode, the second part out of two, Ed Bernardon interviews two brothers, Brian Borkowski, founder of Terra Sound, and Craig Borkowski, a board member and former CEO of Terra Sound. They’ll help us understand how and why they choose the products they are currently offering. They’ll also share some details about the existing use cases of their technology as well as possible future use cases. Some Questions I Ask: What was your inspiration when you were young? (01:21) How did Terra Sound move from being in the military to being a start-up? (09:30) Which of your three products has the biggest potential for growth? (14:05) What do you think this technology could evolve into doing beyond what you're doing today? (22:53) What You’ll Learn in this Episode: The most valuable lesson that Brian learned from being in the military (05:37) How Terra Sound chooses which products to develop (12:52) The progress their product has made in terms of smart city applicability (15:46) The future application of Terra Sound’s technology according to Craig and Brian (24:56)  Connect with Brian Borkowski:  LinkedIn Terra Sound Connect with Craig Borkowski:  LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

Technology has now gone underground. It's laying low! Organizations that help protect property, underground assets and provide data on the status of our urban infrastructure, have opened up a new technological frontier. Solutions in this frontier don’t necessarily rely on vision, they can do quite a bit by sensing vibrations. A software-based services company, Terra Sound has developed a distributed acoustic sensing system that uses fiber optics to collect, transmit data for analysis by AI based methods. Imagine a system that’s underground, detecting vibrations, making sense of those vibrations, and providing you with actionable insights on a range of things including if an intruder is present, the motion of pedestrians and vehicles from micromoblity to trains. That’s exactly what their solution does! In this episode, the first part out of two, Ed Bernardon interviews two brothers, Brian Borkowski, founder of Terra Sound, and Craig Borkowski, a board member and former CEO of Terra Sound. They’ll help us understand the company’s vision as well as the origin of their technology. They’ll also share more details about their products and the purpose they serve. Some Questions I Ask: What’s Terra Sound's vision? (03:19) What are the advantages of using fiber optic cable underground to do acoustic sensing? (07:41) What can you provide to cities that would be helpful? (13:10) How can your system help EMTs get to the scene of an accident faster? (19:21) What You’ll Learn in this Episode: How Terra Sound creates important patterns (04:08) How each of their three products works (05:16) How they sort the different vibrations picked by the cables (15:25) How Terra Sound’s technology could impact the development of autonomous cars (23:22) Connect with Brian Borkowski:  LinkedIn Terra Sound Connect with Craig Borkowski:  LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

A few decades back, the idea of electric motor racing would have been seen as ridiculous. Fast forward to today, we have successful electric racing competitions both on water and on land. Making such progress took a few courageous people who were willing and capable of pushing what they knew about motor racing to the edge. Today, such competitions have become a main source of innovation for technological solutions that are taking sustainable transport to the next level. Their success so far has attracted other players in the motor racing world who might have viewed electric motor racing as unviable. In this episode, the second part of two, Ed Bernardon continues his interview with Alejandro Agag, co-founder, and CEO of Formula E Holdings Ltd. He is also the CEO of Extreme E, Chairman of Formula E, and Chairman of E1 Series. Today he’ll tell us about some of the innovative solutions that have originated from electric motor racing. Additionally, he’ll share with us what the future of motor racing will look like. Some Questions I Ask: What made you leave politics and join motorsport? (01:06) What do you consider your greatest accomplishment as a businessman? (02:58) What are some of the technologies that originated from Formula E? (11:26) How will Formula E coexist will Formula 1 once it becomes fully electric? (17:04) What’s racing going to be like in the year 2050? (20:03) What You’ll Learn in this Episode: Some of the businesses that he tried and failed (03:36) The criteria that Alejandro uses to identify a good driver (04:53) The progression of Formula E from gen 1 to gen 3 (07:00) How a Formula E car reuses the generated energy (08:37) Things that need to happen to address the issue of climate change (22:22) Connect with Alejandro:  Formula E Extreme E E1 Series Instagram Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.