Uncovering Human-Centered Design with Harry West - Part 2
Description
How far are you from your customers?
The farther you are from them, the more difficult it will be for you to create a functional design.
The closer you get to your customer, the higher the chances of creating a great design. It allows you to understand what they care about and minimize the possibility of unintentional exclusion.
Many great inventions have come from listening to and observing people interact with products. Many capital-intensive products have failed because they failed to understand how their customers use those products.
In this episode, the second part of two, Ed Bernardon interviews Harry West, Professor of Practice at Columbia University and Principal at Invisible Design. He is the creator of the curriculum on Human-Centered Design and Design Justice. He’ll share how getting closer to the consumer helps design better products.
What You’ll Learn in this Episode:
- How they solved the women empowerment program challenge in Pakistan (05:22 )
- The purpose of the Design for Justice program (14:53 )
- Examples of designs that neglected a large group of the population (18:36 )
- How he approaches teaching Design Justice (21:21 )
- How to create better designs (27:20 )
- The future role of AI in design (29:25 )
Connect with Harry West:
Connect with Ed Bernardon:
- Future Car: Driving a Lifestyle Revolution
- Motorsports is speeding the way to safer urban mobility
- Siemens Digital Industries Software
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