We no longer expect cars to just move us from point A to point B.

We also expect them to entertain us, connect to our devices, update themselves, and sometimes self-park. All this while still minimizing their carbon footprint.

As our needs increased, manufacturers were forced to change how they designed their cars. Their list of concerns grew from mechanical components to also include software, electronics, and environmental impact.

Thanks to digital transformation, manufacturers have been able to build cars that address all these concerns at an affordable price.

In this episode, the first part of two, Ed Bernardon interviews Dr. Siegmar Haasis, founder and CEO of HaasisDEC, a digital engineering consulting company. Before starting his company, he was the CIO of R&D at Mercedes-Benz for 8 years. He’ll help us understand the current trends in vehicle design and development.

Some Questions I Ask:

• What are the most important market trends reshaping the auto industry's future? (04:15 )


• How do you make people with different mindsets work together? (11:04 )


• How do you figure out what customers need in their cars? (15:29 )


• What is a digital twin? (19:33 )

What You’ll Learn in this Episode:

• The improvements that have been made in new cars (07:12 )


• The biggest challenge in designing new cars (08:34 )


• How to eliminate function silos in vehicle development (14:19 )


• The benefits of using a digital twin in car development (23:30 )

Connect with Dr. Siegmar Haasis: 

• LinkedIn


• Haasis DEC

Connect with Ed Bernardon:

• LinkedIn


• Future Car: Driving a Lifestyle Revolution


• Motorsports is speeding the way to safer urban mobility


• Siemens Digital Industries Software

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