What does it really take to make a car?

Most people think it just takes a bunch of robots and a few people putting the components together. They aren’t wrong. However, that is just the final stage, the assembly line.

Before a car gets to the assembly line, it takes engineering teams in different parts of the world years to create a viable design. This means designing and testing 100s of 1000s of components before creating and testing the complete digital version of the car.

Leading such a process involves managing intercultural differences, choosing the right tools, and keeping your team focused.

In this episode, the second part of two, Ed Bernardon interviews Dr. Siegmar Haasis, founder and CEO of HaasisDEC, a digital engineering consulting company. Before starting his company, he was the CIO of R&D at Mercedes-Benz for eight years. He’ll help us understand what it takes to design and build a car.

What You’ll Learn in this Episode:

• Examples of intercultural conflicts faced when working with international teams (02:54 )


• How to change a teams culture (04:15 )


• What Dr. Siegmar did to deal with increased complexity in vehicle design (08:25 )


• What to consider when adopting new software (15:35 )


• Dr. Siegmar’s views on autonomous cars (18:21 )

Connect with Dr. Siegmar Haasis: 

• LinkedIn


• Haasis DEC

Connect with Ed Bernardon:

• LinkedIn


• Future Car: Driving a Lifestyle Revolution


• Motorsports is speeding the way to safer urban mobility


• Siemens Digital Industries Software

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