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An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
95 Episodes
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1This episode of Retail Shift is all about CCPA readiness, data privacy and ethics. The California Consumer Privacy Act, referred to as “CCPA” becomes effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation, or “GDPR”, CCPA is the United States’ first step in the direction of regulating consumer access and control of personal data. Today’s guest, Jordan Abbott, Acxiom’s Chief Data Ethics Officer is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry brings to our society and how the marketing eco system works, so that resulting legislations will strike the right balance between protecting our privacy and promoting a healthy, competitive ad-driven market place.
Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The marketing basics of “Right Product, Right Person, Right Place” will never change regardless of evolving technology. Data enables marketers to find the right person. Listen in as Jeff Wingfield explains the basics of understanding current customers, keeping data clean and current, analyzing differentiators, and determining how to best reach targets. For successful marketing, you can’t skip the basics.
Jeff Wingfield and Linda Harrison discuss the changes in 2018 that included the move to integrate digital and traditional marketing channels more than ever before. They also look ahead to things currently happening in 2019 and the role of AI and machine learning, the continued dominance of Facebook, more sophisticated testing options, and bringing techniques for marketing to known audiences to the anonymous world.
Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples of high-dollar weight loss to solar panels.
Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.
From the hottest buzz words to how Gouda cheese and roof shingles can make a successful campaign, Jeff Wingfield and Linda Harrison leave no stone unturned in this episode of the Data Guru podcast.
Linda Harrison shares the 3 secrets to building the very best audiences for a successful campaign. Advertisers can’t discount the importance of building a solid foundation of underlying data to fuel marketing campaigns, testing for optimal performance and using offline data to reinforce insights from online behavior.
Consumers are estimated to spend $75 billion in 2019 to care for their pets. From pet costumes to doggie daycare to niche equestrian enthusiasts, Data Guru Linda Harrison shares insights on marketing to pet owners of all types.
This episode of Retail Shift is all about digital transformation and how this radical shift in the ways consumers interact with brands creates great opportunity for data-driven retail, consumer brand and travel marketers. Companies are opening a conversation with consumers – and engagement and interaction are essential strategies to understand consumers’ wants and needs. Today’s host, Michele Fitzpatrick, has more than 25 years’ experience in data-driven consumer marketing and has watched clo...
From vehicle telemetrics to grocery purchase patterns to location data, partner audiences deliver unique and privacy compliant nuggets of information to help advertisers reach finely-tuned market segments. Listen as Linda Harrison discusses the ins and outs of partner audiences.
This month’s podcast covers two ways to better understand your audiences: 1) Gaining insight into work-life convergence that presents new opportunities for advertisers 2) Tapping into location-based device data that shines a light on consumer intent and in-market status. Get the details as Data Guru Linda Harrison tells all.
If you want to know how to create an audience that “has a good beat and is easy to dance to,” listen to this gift from Data Guru Linda Harrison. She shares best practices around testing, custom model creation and more to build optimal audiences.
From gaming to car sharing to a myriad of location-based market signals, Acxiom has a treasure chest full of new offerings for 2020 to help advertisers – banks, gyms, restaurants and more –better segment audiences and power elevated campaign performance.
Introducing the Real Talk with Real Identity podcast that focuses on relevant topics about Identity and how it is foundational to marketing, advertising and even operations with co-hosts Kyle Hollaway and Dustin Raney from Acxiom’s global identity practice. Patrick Duggan, Senior Director of Partnerships at Acxiom, joins this first podcast to focus on the intersection of marketing and advertising, and the role that Identity is playing as the two disciplines converge. Thanks for li...
Featured Guest: Melissa Metheny, Acxiom VP - Retail Sales and Client Management Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon effect” adjusting to changing customer behaviors and the future of customer engagement. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Featured Guest: Mike Danley, Director of Products at Acxiom CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and c...
Featured Guest: Bruce Biegel, Senior Managing Partner at the Winterberry Group Industry identity expert Bruce Biegel of the Winterberry Group joins the The Real Identity podcast to answer all your burning questions: Why is defining identity so hard? Why are things changing faster than ever before? Will hashed email be the new identity standard? How will brands get to the measurement and attribution they need? Will we ultimately pay more for content due to privacy regulations? Will AI ta...
Featured Guest: Steve Letourneau, Director of Sales for N. America West at Arm Treasure Data The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are solving for, where data is stored, how they will solve for identity and how to get key internal stakeholders to buy into the vision. Steve Letourneau joins the podcast to examine the role of CDPs...
Featured Guest: Ted Hart, Director of Solutions Sales Support Ted Hart joins the Real Identity podcast to discuss the critical role of data strategy in paving the path for success when optimizing an existing CDP or building an enterprise identity solution from scratch. Listen in to understand how to gain insight into three key principals: Don’t cut corners in search of an easy button, stay flexible and ready to adapt to market changes, and view data strategy and identity as a cont...
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