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#3 - Real Identity: Help! My CDP Won’t Work

#3 - Real Identity: Help! My CDP Won’t Work

Update: 2020-08-06

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Featured Guest: Mike Danley, Director of Products at Acxiom

CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.

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#1 - Real Identity: Identity at the Intersection of Marketing and Advertising

#1 - Real Identity: Identity at the Intersection of Marketing and Advertising

2020-07-1853:11

#2 - Real Identity: A Single Customer View Can’t Wait

#2 - Real Identity: A Single Customer View Can’t Wait

2020-07-2142:05

#3 - Real Identity: Help! My CDP Won’t Work

#3 - Real Identity: Help! My CDP Won’t Work

2020-08-0635:31

#4 - Real Identity: Bruce Biegel Talks Identity

#4 - Real Identity: Bruce Biegel Talks Identity

2020-08-2538:42

#5 - Real Identity: The Secret to CDP Success

#5 - Real Identity: The Secret to CDP Success

2020-10-2030:43

#6 - Real Identity: How to know Customers in the Moment

#6 - Real Identity: How to know Customers in the Moment

2020-11-1035:30

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#3 - Real Identity: Help! My CDP Won’t Work

#3 - Real Identity: Help! My CDP Won’t Work

Acxiom | Mike Danley