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#5 - Real Identity: The Secret to CDP Success

#5 - Real Identity: The Secret to CDP Success

Update: 2020-10-20

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Featured Guest: Steve Letourneau, Director of Sales for N. America West at Arm Treasure Data

The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are solving for, where data is stored, how they will solve for identity and how to get key internal stakeholders to buy into the vision. Steve Letourneau joins the podcast to examine the role of CDPs, the biggest implementation obstacles, and the secret to CDP success.

If you missed part one of our CDP discussion, be sure to go back now and listen to Help! My CDP Won’t Work.

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#1 - Real Identity: Identity at the Intersection of Marketing and Advertising

#1 - Real Identity: Identity at the Intersection of Marketing and Advertising

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#2 - Real Identity: A Single Customer View Can’t Wait

#2 - Real Identity: A Single Customer View Can’t Wait

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#3 - Real Identity: Help! My CDP Won’t Work

2020-08-0635:31

#4 - Real Identity: Bruce Biegel Talks Identity

#4 - Real Identity: Bruce Biegel Talks Identity

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#5 - Real Identity: The Secret to CDP Success

#5 - Real Identity: The Secret to CDP Success

2020-10-2030:43

#6 - Real Identity: How to know Customers in the Moment

#6 - Real Identity: How to know Customers in the Moment

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#5 - Real Identity: The Secret to CDP Success

#5 - Real Identity: The Secret to CDP Success

Acxiom | Steve Letourneau, Arm Treasure Data