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#2 - Real Identity: A Single Customer View Can’t Wait

#2 - Real Identity: A Single Customer View Can’t Wait

Update: 2020-07-21

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Featured Guest: Melissa Metheny, Acxiom VP - Retail Sales and Client Management

Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon effect” adjusting to changing customer behaviors and the future of customer engagement.

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#1 - Real Identity: Identity at the Intersection of Marketing and Advertising

#1 - Real Identity: Identity at the Intersection of Marketing and Advertising

2020-07-1853:11

#2 - Real Identity: A Single Customer View Can’t Wait

#2 - Real Identity: A Single Customer View Can’t Wait

2020-07-2142:05

#3 - Real Identity: Help! My CDP Won’t Work

#3 - Real Identity: Help! My CDP Won’t Work

2020-08-0635:31

#4 - Real Identity: Bruce Biegel Talks Identity

#4 - Real Identity: Bruce Biegel Talks Identity

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#5 - Real Identity: The Secret to CDP Success

#5 - Real Identity: The Secret to CDP Success

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#6 - Real Identity: How to know Customers in the Moment

#6 - Real Identity: How to know Customers in the Moment

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#2 - Real Identity: A Single Customer View Can’t Wait

#2 - Real Identity: A Single Customer View Can’t Wait

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