Her Empire Builder Show with Tina Tower

In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and beyond. This episode is packed with actionable insights for course creators ready to level up and scale their businesses, all while protecting their lifestyle and energy. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Free CEO Guide: DM Tina “shift” on Instagram or Facebook for her CEO shift worksheet and weekly CEO meeting guide. Recommended Article: “1000 True Fans” by Kevin Kelly. Tool: Monday.com for project management and systems. Key Topics Covered What Is the CEO Shift? Understanding how “what got you here won’t get you there.” The difference between hustling to build your business, and shifting into a CEO mindset for scalable, sustainable growth. Finding your sweet spot for income, responsibility, and lifestyle. Milestone Markers and Personal Anecdotes Tina’s evolution at $300k, $1M, and $2M revenue levels. Evaluating the cost versus joy of going to the next level in business. Early-Stage Must-Haves Grit and personal hustle: building momentum, forming connections, and delivering exceptional service. Embracing speed, overcoming perfectionism, and learning all roles in the business. The Bottleneck and the Shift Recognizing when your current approach has become the bottleneck. Letting go of “doing it all,” and learning to trust team, systems, and processes. Thinking Like a CEO Shifting from controlling everything to leading with vision and trust. From reacting to leading intentionally and trusting your own intuition. Letting go of the need to over-deliver out of guilt or fear. Optimizing for Scale Streamlining with systems, automations, and AI before hiring more team members. Auditing your role and workload to focus on high-impact tasks. Scheduling dedicated CEO time for strategic planning. Energy Management The importance of protecting your energy as the “engine” of your business. Creating habits and boundaries for sustainability and joy. Common Traps That Keep Course Creators Stuck Believing no one can do it as well as you can. Over-delivering from guilt/fear. Equating busyness with importance. Confusing growth with scalable leverage. Action Steps Audit and delegate tasks. Start documenting and automating systems. Schedule regular CEO reflection/planning time. Clarify your vision and align your offers and audience. Protect your energy with self-care and clear boundaries. You didn’t come this far to stay small. Define what your next level looks like, align your actions, and don’t stop until you get there. Consistency and evolution are the keys to building a brilliant business and lifestyle.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

This one is extra special 💛 I'm joined by my dear friend Ashleigh Smith, co-founder of Rainbow Sky Creations and fellow teacher-turned-entrepreneur. We studied together at Sydney Uni, shared our early dreams of shaping young minds, and now we've both found new ways to teach beyond the classroom. In this inspiring conversation, Ash shares how she transitioned from teaching in schools to building a thriving online business that serves educators through practical resources, mini-courses, and an incredible online community. 🌈👩‍🏫 We dive into: 🎓 Letting go of traditional teaching and carving a new path 📚 Creating digital products and courses that truly support teachers 🤝 Building a heart-led brand centered around connection 💡 The mindset shifts from educator to business owner 👩‍👧‍👦 Balancing motherhood and entrepreneurship with purpose Whether you're a course creator, educator, or dreamer ready to grow something meaningful, this episode will leave you feeling inspired and deeply seen. Want to join us inside Her Empire Builder? We're open NOW!  Check it out >>> https://www.herempirebuilder.com/join Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Where to find Ashleigh Smith: Website www.rainbowskycreations.com Instagram https://www.instagram.com/rainbowskycreations/ Mini courses https://rainbowskycreations.com/maths/ Spotify: https://open.spotify.com/show/79OKIULuCv9KD97zaUh3eL?si=d66c4c7842af4819

In this episode, Tina Tower dives deep into her personal strategies for achieving maximum productivity while avoiding burnout. She discusses the weekly work structure that allows her to build a thriving business, maintain flexibility and freedom, and keep her creativity and energy levels high. Tina shares her tried-and-tested scheduling methods, the importance of batching tasks, planning for white space and recovery, and how she protects her time, energy, and creative flow. Whether you’re a seasoned entrepreneur or just starting out, Tina’s insights will help you design a balanced, productive week that works for you and your lifestyle. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Tina Tower Instagram: https://www.instagram.com/tina_tower Monday.com: https://try.monday.com/tinatower88 Key Topics Covered Setting your week up for success: Structure your week around your energy and creativity levels—Tina uses Mondays for content creation, Tuesdays for calls and people-focused tasks, Wednesdays for deep work, Thursdays for catch-up and miscellaneous tasks, and Fridays for rest and recovery. Batching similar tasks: Grouping similar activities together minimizes mental switching, increases focus, and helps you get into a productive flow state. Boundaries and expectations: Set clear expectations with your team and clients about when you’re available, and protect your time fiercely to avoid burnout. Planning downtime: Intentionally schedule rest and recovery, including extended breaks—Tina takes off the third week of every month unscheduled, as well as four weeks off at Christmas and other holidays throughout the year. Working with your energy: Pay attention to your own energy cycles, and don’t push yourself past your limit. Build a schedule that is structured but still flexible enough for “life to happen.” Using the right tools: Tina uses tools like Monday.com for task management and relies on simple pen-and-paper for quick idea capture during flow states. Personalization is key: Your ideal productivity schedule will look different based on your stage of life and personal values—don’t compare your calendar to anyone else’s. Recovery after big pushes: Build in time for recovery after major launches, conferences, or work peaks, rather than jumping right back into intense work. As we close, Tina reminds us that true productivity comes from working with your energy and priorities, not just doing more. By batching tasks, setting boundaries, and planning real downtime, you can build a business that grows without burning out. Take what fits, make it your own, and design a rhythm that supports both success and balance.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this heartfelt and candid episode, Tina celebrates her and Mat’s 20th wedding anniversary by inviting him on the podcast for the very first time! Together, they answer listener questions about life, marriage, parenting, business, and everything in between, offering a unique behind-the-scenes look at their unconventional journey as partners, parents, and business collaborators. From juggling young kids with demanding businesses, to overcoming stereotypes and supporting each other's dreams, Tina and Mat open up about the real challenges and joys of building both a family and an empire together. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Tina Tower Instagram: https://www.instagram.com/tina_tower   Key Topics Covered Parenting & Business Juggle: Tina and Mat reflect on the toughest seasons when the kids were young, acknowledging how much easier life gets as children grow up. They share advice about hiring help and leveraging time during demanding phases. Working & Living Together: The couple discuss the reality of being in close proximity day after day and how they’ve learned to give each other space (different offices are key!), respect each other's routines, and focus on shared goals. Communication in Uncertain Times: With some real talk on the early, uncertain years of Tina’s business, they recount the importance of over-communicating, trusting each other, and knowing when to discuss—and when to let go. Breaking Stereotypes: Mat opens up about the societal perceptions and family opinions about working for his wife, and how he’s dealt with the traditional “breadwinner” expectations. Happiness & Marriage Longevity: Both admit marriage isn’t always easy and share how actively working on their relationship, communicating openly, and allowing each other to grow have been crucial for their happiness. Their Kids’ Perspective: Tina and Mat chat about how their roles have influenced their sons, focusing on valuing individuality over stereotypes and showing that success and happiness look different for everyone. Adventure Stories: Get a laugh (and a cringe!) as they recount the weirdest things they’ve ever eaten while traveling through Mongolia and China. As Tina and Mat’s stories show, building a business and a life together comes with its own challenges, laughter, and lessons—but it’s the ongoing commitment to communication, respect, and shared adventure that keeps it all working. From parenting to partnership, they remind us that success isn’t about fitting into stereotypes, but about creating a life that feels true to you.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

Tina Tower celebrates the milestone 300th episode of the Her Empire Builder Show by sharing the top 10 lessons she’s learned from creating, evolving, and sustaining her podcast over the years. Whether you’re a long-time listener or new to the show, Tina gives a behind-the-scenes look at the evolution of the podcast, the flexibility of its branding, and her personal journey as a podcaster. She offers actionable advice for anyone looking to start or grow their own podcast, plus a candid look at the wins, experiments, and occasional missteps in her podcasting career. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Top 10 Lessons from 300 Episodes: You Can Change Name & Format Anytime The show has undergone several name and format changes. Don’t get stuck—if you feel inspired to change, go for it! Evolving is natural. Solo Episodes Build Credibility Interviews are great for reach, but solo episodes cement you as a thought leader. Don’t be afraid to put yourself at the forefront. Interviews Expand Your Reach Guests bring new perspectives and audiences, but be intentional with your choices. It Has to Be on Video Now Video podcasting is becoming essential, even if it’s more effort. The benefits for reach and repurposing content are worth it. You Can Take a Break, But Consistency Wins Breaks are okay (and sometimes necessary), but growth comes from long-term consistency. Batch Your Content Recording several episodes in one go is a lifesaver and keeps quality high. It’s 1000% Worth It Podcasting builds amazing relationships, authority, trust, and is integral for business growth. Done Is Better Than Perfect Don’t wait for perfection—get started and improve as you go. Early episodes will reflect your growth. Your Podcast Becomes Part of Your Legacy You’re documenting your journey and wisdom—this free resource for others is meaningful and lasting. Show Up Like People Are Listening (Even When They’re Not) Treat every episode like it matters, even in the early days with a small audience. Growth comes over time, and your content will reach people long after it’s published. As Tina marks this 300-episode milestone, it’s clear her podcasting journey is one of growth, experimentation, and impact. From evolving formats and embracing video to balancing consistency with flexibility, the lessons she shares highlight both the challenges and incredible rewards of podcasting. Whether you’re just starting out or already deep into your own show, Tina’s insights serve as a reminder that podcasting is more than content creation—it’s about building authority, creating connection, and leaving a lasting legacy.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

This episode is such a special one because I am interviewing not only a guy who started business at 16 who has built and sold 5 businesses, including the super successful Dance Studio Owners Association for many millions, but also my best friend.  Clint Salter is such a wonderful and unique human who thinks deeply and cares deeply about contribution and positive impact in the world. I get to talk to him every day so I'm pretty excited to be able to ask him the questions that I know will be helpful to share with so many!  We're talking entrepreneurial dreams, the key to success, whether retirement is all it's cracked up to be, and the meaning of life! :)  Enjoy!  Resources and mentions: Join Her Empire Builder: https://www.herempirebuilder.com/join HEB Events: https://www.herempirebuilder.com/events Eight Wishes by Cass Caldercoy Susie Welsh Values Bridge Test / Becoming You Dance Studio Owners Association (DSOA) “Save the Cat Writes a Novel” by Jessica Brody  Key Topics Covered: Clint’s Entrepreneurial Start Began his first business (dance studio) at just 16, motivated more by creativity and curiosity than a desire to be an “entrepreneur.” Emphasizes learning through experimentation, not following the traditional blueprint. Scaling & Selling DSOA The evolution from solopreneur to building a faculty of coaches and a leadership team to make the business less reliant on him personally—a critical step in making it sellable. Transparent account of the emotional and practical realities of the selling process: excitement, responsibility, grief, and the mental toll when exiting something meaningful. The unique challenges of selling a business built on personal brand, and how IP, systems, and cultivating other leaders made the difference. Post-Exit Life & Purpose Adjusting to life after a major exit: the restlessness, the joy of multiple two-hour walks daily, and the challenge of letting go of the hustle mentality. Reflections on achievements, what “having made it” means, and a surprising sense of contentment in a more restful, experimental year. Ownership of embracing randomness: testing new ventures, from doggy daycares to sandwich shops—always seeking that spark of true inspiration. Creativity & the Novel “Eight Wishes” Clint’s adventure into fiction writing, the process and discipline behind it, and choosing to publish under a pen name (Cass Caldercoy). Contrasts between creative satisfaction and business-driven projects—plus, the minimalistic launch approach, doing it for the joy rather than league tables and metrics. Wellness, Nervous System, and Redefining Success How prioritizing rest, health, and time away from “noise” (social media, business podcasts) created profound shifts. Honest discussion about money—how it amplifies life, but isn’t the end goal; and the necessity (for most) of the hustle phase to achieve financial freedom. The psychological transition from pushing to contentment, and how environment and peer group impact our definition of success. Legacy, Philosophies, and Looking Ahead Thoughts on legacy (and why it’s not top-of-mind, especially for those without children). The importance of living well now, not just building for the future. A love letter to his younger self: “You’ll be okay.” This episode is a powerful reminder that success isn’t just about the hustle or the exit—it’s about finding fulfillment, creativity, and peace in the seasons that follow. Clint’s story shows us that reinvention is always possible, that rest is just as vital as ambition, and that joy often comes from the unexpected. Whether you’re in the thick of building your business or navigating what comes next, this conversation will leave you inspired to define success on your own terms—and to trust that, in the end, you’ll be okay too.   Where to find Clint Salter: Instagram: https://www.instagram.com/clintsalter/ Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder  

In this episode, Tina Tower takes us behind the scenes of running live events and shares the real, raw truth about what it takes—from the glamorous highlights to the logistical and emotional challenges. Drawing on 13 years of experience and over 40 live events, Tina offers practical tips, cautionary tales, and encouragement for anyone thinking about hosting their own event. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Key Topics Covered: 1. Running Live Events is a Lot of Work Events are incredibly rewarding, but definitely not the easiest way to build your profile or business. Preparation is everything—good events take months of planning, and unexpected challenges always pop up. The behind-the-scenes workload is mostly invisible to attendees. 2. Energy Management is Crucial Live events are an “energy exchange” between host, team, and audience. Tina shares how her energy and even her cycle can dramatically affect her, and stresses the importance of optimizing rest, nutrition, and recovery time. It’s natural to feel depleted after giving it your all—factor in downtime to recharge. 3. Tech Issues Are Inevitable Something will go wrong: AV, microphones, projectors, music... the list goes on. Plan for problems, have backups, and most importantly, stay calm. The audience will take their cue from you. 4. Create a Memorable Experience People remember how you made them feel rather than what you said. Focus on every touchpoint—from music choices to signage, food, comfort, and connection opportunities. Surprise and delight attendees for a lasting impression and growing expectations. 5. Be Realistic About Finances You can lose or make money on events, so start with a clear goal: profit, marketing, or connection. Budget for ALL expenses (hidden costs add up fast) and be strategic about ticket pricing. 6. You Need a Support Team You can’t (and shouldn’t) do it all yourself. Trusting and empowered team members are essential—especially someone who can calmly handle curveballs on event day. 7. Nothing Beats In-Person Connection Live events foster game-changing breakthroughs, loyalty, and deep community—the magic is in the room. Events turn followers into friends. 8. Design Events That Reflect You Don’t copy others; infuse your event with your personality, values, and ideal style. Make decisions (like event timing!) that support your energy and wellbeing. 9. You’ll Always Keep Learning Every event teaches you something new. Experience builds confidence and systems—embrace the growth. If hosting a live event is on your dream list, go for it—planned thoughtfully, it’s exhausting but “absolutely freaking magic.” Tina encourages listeners to seek support, leverage resources, and, most importantly, focus on creating an unforgettable experience for your community. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this thought-provoking episode, Tina Tower dives deep into one of the toughest business conundrums: How do you know when to persevere and when it’s time to let an idea go? Tina shares her insights, personal stories, and actionable strategies to help you discern whether you should double down or pivot in your business journey. Whether you’re facing resistance that may just be the prelude to a breakthrough, or you sense it’s time for a fresh start, this episode gives you the clarity and confidence to make your next move. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Key Topics Covered: The Myth of “If It’s Hard, It’s Wrong” Tina busts the myth that struggle means you’re on the wrong path, emphasizing that all good things start hard. She highlights the reality of behind-the-scenes challenges, reminding listeners not to be fooled by the highlight reels of others. Measuring Effort vs. Evidence Learn Tina’s framework for evaluating your progress. Are you seeing small signs of life and traction? Or is your idea flatlining after consistent, strategic efforts? She guides you on how to assess your metrics and tweak your approach accordingly. Reconnecting With Your ‘Why’ If you’re considering a pivot, Tina suggests revisiting your core mission. Are you overly attached to your offer instead of your purpose? She explains why falling in love with your mission—not just the format of your offer—sets you up for sustainable success. Energy Drain vs. Expansion Red flag or green flag? Tina shares the energetic indicators to watch for—like dread, burnout, or fulfillment—and how these can guide your decision to stick or quit. Asking Better Questions Instead of simply debating quitting, Tina provides thought-provoking questions to ask yourself, such as “What would need to change to make this work?” and “Would I want to do this if I didn’t have to?” Giving Yourself Permission to Change Without Shame Hear Tina’s honest stories of major pivots and identity shifts, and her encouragement to change direction boldly, without fear of looking flaky or failing publicly. Signs to Stick It Out vs. Let It Go Tina breaks down when to persevere (traction, foundational growth, evolving leadership, excitement for the future) and when to walk away (misalignment, ongoing energy drain, sunk cost traps, attachment to what others think). Trusting Yourself and Staying Adaptable The episode closes with powerful reminders to trust your gut, hold your mission firmly, but keep the how flexible. Persistence is noble, but discernment is powerful. Whether you’re holding on or letting go, the journey is about trusting yourself, staying true to your mission, and being willing to adapt as you go. Give yourself grace and know that every decision makes you wiser and more resilient.    Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this empowering episode, Tina Tower takes on five of the most common money myths holding women back from creating more abundance in their businesses and lives. With warmth, honesty, and practical strategies, Tina explores how both beliefs and strategy impact wealth-building—and reveals how you can reframe limiting money stories to make way for a more prosperous reality. Resources and mentions: Join Her Empire Builder: https://www.herempirebuilder.com/join Book: Useful Not True by Derek Sivers Accounting Tool Recommendation: Xero Key Topics Covered: Making Money Is Hard: Tina challenges the belief that making money requires endless hustle. She encourages listeners to seek ease, focus on value creation, and kick the right “soccer ball” through the goal—not just the heaviest or hardest one. Wanting More Money Is Greedy: Tina dispels the myth that desiring wealth is selfish, pointing out how women with wealth give back to their families and communities, and that having more is an act of service. You Have to Be Great at Math or Finances to Build Wealth: Not true! Tina shares her own modest math grades and reminds us that learning and tracking your numbers—even with simple tools or a bookkeeper—is what truly matters in business. Charging High Prices Is Selfish: Tina encourages listeners to see high prices as a reflection of value and impact. Committed clients invest more—and get better results—while strong pricing helps your business and your clients thrive. If I Just Work Harder, I’ll Make More Money: Tina notes this is true only up to a point. After a certain stage, more hours won’t yield more income. Focus on smarter strategy, leverage, better offers, and scalable systems. Your beliefs shape your success as much as strategy. Reframe limiting stories, track your numbers, and price confidently to reflect your impact. Money amplifies your values—choose empowering beliefs that drive growth and align with the freedom and opportunities you deserve.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder  

In this episode, Tina Tower dives deep into the art of creating irresistible offers for digital online courses. She emphasizes that oftentimes, the root problem isn’t your selling ability—it’s your offer and messaging. Tina unpacks actionable strategies to help your ideal clients feel like your offer was made just for them, making it a natural next step to say “yes!” Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Key Topics Covered: Know Your Ideal Client Intimately Be ultra-specific about who you’re selling to—not just demographics, but psychographics. Dive deep into their worries, desires, and daily challenges so your offer speaks directly to them. Sell the Transformation, Not the Format Don’t just list what your course includes—modules, PDFs, calls. Paint a vivid picture of the transformation and outcome clients will achieve after completing your program. Build in Instant Gratification Give buyers a quick win right at the start to boost confidence and momentum. Fast-action bonuses and clear “Start Here” sections help clients feel immediate value and satisfaction. Stack Value Without Overwhelm Articulate the value of each component, but avoid piling on so much that it overwhelms your audience. These days, less is more—show how you’ll get them results in the quickest, easiest way possible. Inject Real, Ethical Urgency Create authentic reasons for people to take action now (like limited-time bonuses or special pricing), but always keep it genuine—false scarcity can break trust. Make the Investment a No-Brainer Clearly show how the value and return outweigh the cost. Highlight the financial, emotional, or energetic ROI and back it up with testimonials, clear guarantees, and simple pricing breakdowns. Use Irresistible, Relatable Offer Language Make your messaging pop! Use engaging, best-friend-style copy that speaks to hopes, dreams, and relief—the emotional end-game your clients are seeking. Evaluate your current offer using these seven pillars. Is it ultra-specific? Does it promise real transformation? Layer in instant wins and smart bonuses, and use language that feels personal. Remember, your irresistible offer is the key to standing out—and truly serving your dream clients. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this empowering episode, Tina Tower takes listeners through the 10 universal problems that every entrepreneur faces—no matter where they are on their journey. More importantly, she offers clearly actionable steps for overcoming each obstacle, helping you to anticipate and navigate the challenges that are simply part of the entrepreneurial “game.” Tina breaks down everything from the struggle to clarify your vision and inconsistent sales, to overcoming fears around visibility and burnout from trying to do it all yourself. You’ll finish this episode with a renewed mindset, practical strategies, and encouragement to treat business as a series of solvable challenges—and maybe even learn to enjoy the process! Resources & Mentions: Join Her Empire Builder: https://www.herempirebuilder.com/join Monday.com (for dashboards & finance tracking) Tim Ferriss, The 4-Hour Workweek (on automating, delegating, eliminating) Pareto Principle (80/20 rule) Key Topics Covered: No Clear Vision Many entrepreneurs are flying by the seat of their pants. Tina shares how crucial it is to define your version of success and reverse-engineer the path to get there. Poor Time Management Being busy ≠ being productive. Use ruthless prioritization and weekly planning to stay focused on high-impact tasks—those that bring joy, enhance customer experience, or make you money. Inconsistent Sales Avoid “feast or famine” cycles by building predictable sales systems. Balance launches with evergreen marketing efforts and build your email list continuously. Weak Financial Controls Know your numbers! Regularly monitor revenue, expenses, and the sources of your income. Use targets and cash flow forecasting to avoid surprises. Fear of Visibility Fear often stands between you and growth. Start small with visibility—like Instagram stories—and build your courage through practice, focusing on who you serve rather than yourself. Undercharging for Services Price based on the value and transformation you provide—not your time or number of lessons. Align your pricing with your confidence and competitor analysis. Hiring Challenges Don’t hire too early or too late. Systemize and outsource tasks thoughtfully, and aim to hire people who can take full ownership of their responsibilities. Shiny Object Syndrome Stay focused! Resist the urge to constantly pivot. Rinse and repeat your core offers at least three times before considering a major change. Not Enough Thinking Time Schedule regular “CEO” thinking time to evaluate what’s really moving the needle and to course-correct as needed. Trying to Do it All Alone Building a support system—both in your business and at home—is essential for sustainability. Delegate, automate, and eliminate wherever possible. Business will always present new challenges, but every obstacle is 100% solvable when you approach problems as opportunities to level up. Accept these challenges as part of the entrepreneur’s journey, and remember: enjoy the process!   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives into the three biggest reasons people struggle with sales—especially female course creators—and shares practical, relatable strategies to boost your confidence and conversion rates. If you want to sell more with authenticity and ease, this episode is a must-listen. Resources & Mentions: Zoe Foster Blake: https://www.instagram.com/zotheysay Idea to Launch: https://www.herempirebuilder.com/start Join Her Empire Builder: https://www.herempirebuilder.com/join Key Topics Covered: 1. Selling Like Someone You’re Not Many women try to adopt a "salesy" persona that doesn’t feel true to them, leading to awkward transitions and flat sales messaging. Tina talks about cultural differences in how women from Australia, the UK, and New Zealand approach self-promotion compared to those in the US and Canada. Tip: Embrace "Bestie Marketing" (coined by Zoe Foster Blake) by writing your sales copy and content as if you’re talking to your best friend. Inject your real self—stories, voice, and confidence—into every sales message. Practice makes perfect! Sales gets easier and more authentic with repetition and self-acceptance. 2. Fear of Asking for the Sale A major sales killer is shying away from the actual ask due to fear of being pushy or fear of rejection. Tina shares why women often hesitate to send enough sales emails or deliver a confident call to action at the end of webinars. Tip: Reframe sales as an act of service. You’re not begging or pressuring—your offer is the bridge to transformation that your audience actually wants. Detach from the outcome: Do your best, prepare thoroughly, then let go of results. 3. Selling Features, Not Feelings Buyers aren’t interested in a long list of features—they want results. They’re looking for the transformation your offer brings. Use storytelling and specific, relatable examples that speak to what your customer really wants: the feeling of accomplishment and the change your program can make. Tip: Always start with the end in mind. Clearly communicate the before-and-after, use your audience’s language, and keep your pitch simple and direct. Address objections openly so prospects believe the transformation is possible for them. Sales isn’t sleazy—it’s an act of leadership and service. When you own your value and communicate it authentically, you’ll not only sell more, but you’ll enjoy the process too.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into the crucial pre-launch phase, explaining why waiting until launch to start marketing is a recipe for lackluster results. Instead, the magic happens in the six to eight weeks leading up to launch, when you’re building awareness, desire, and readiness in your audience. Tina walks listeners through the essential elements of an effective pre-launch campaign and actionable steps you can take to set your next launch up for massive success. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Key Topics Covered:  Pre-Launch Matters: Launching to a “cold” audience almost never works—most successful launches are to people who have been warmed up over weeks. Messaging Is Everything: You need a crystal clear transformation promise, and your audience should know who your offer is for, what it is, and why it matters—well before the launch begins. Content Builds Desire: Use educational content, storytelling, testimonials, and case studies to create both trust and anticipation. List Building Is Essential: The size and quality of your email list directly impact your launch—a robust pre-launch period focuses on effective lead magnets, waitlists, and free trainings. Use Multiple Channels: Promote with live video, reels, LinkedIn events, podcasts, and collaborations to reach new audiences. Boost Engagement: Start genuine conversations with your audience through polls, DMs, and interactive content to raise excitement before the launch. Nurture and Sequence: Set up thorough nurture email sequences for all audience touchpoints to deliver value and build trust. Share Your Why: Open up about the reasons behind your offers—people respond to relatable, authentic stories. Build Anticipation Strategically: Map out an 8-week content plan leading up to launch, steadily increasing your visibility and hype. Avoid Common Mistakes: Don’t wait until launch week to promote, and don’t “over tease” your audience—always pair excitement with substance. Launching your online course is exciting, but as Tina Tower shared, real success comes from what you do before launch week. By warming up your audience, building your list, and crafting clear messaging, you turn launch week into a celebration, not a surprise. Start early, nurture genuine interest, and you’ll see more excitement and conversions when you finally open the doors.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this heartfelt and personal episode, Tina Tower reflects on the journey of building her business while raising her children, now that they're nearing adulthood. She dives deep into the challenges, joys, and deliberate choices that came with balancing family life and entrepreneurship over the years. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Book & Card Deck: Fair Play – For equitable household division of labor. Key Topics Covered:  Business & Babies: Tina shares how her kids have never known her without a business, and she often gets asked how she managed both. She emphasizes her gratitude for entrepreneurship, which gave her flexibility that a traditional job couldn’t. Seasons of Parenting & Work: Tina didn’t work at the same intensity when her children were small as she does now. For the first five years, she was the primary parent, even strapping her baby into a sling at work and adjusting her business as their needs evolved. Shifting Roles: At one point, Tina’s husband became the primary parent so she could focus on business growth. She discusses the real feelings—joy, gratitude, and sometimes resentment—that came with these changing roles. Time Together: She highlights the precious family time her business enabled, such as daily breakfasts and dinners, extensive travel, and close relationships built through shared experiences. Flexibility in Crisis: The episode touches on a family medical emergency, during which Tina was able to step back from work completely thanks to the business she’d built. Advice for Parents: For those in the thick of raising young children, Tina stresses that you can achieve remarkable things without sacrificing those fleeting years. Be present for the moments that matter, and understand it’s all about seasons and priorities. Not Doing It All: Tina openly shares her household philosophy—she “has it all, but doesn’t do it all.” Her family splits home and parenting responsibilities realistically, emphasizing teamwork and the importance of letting go of traditional gender roles. Making Kids Part of the Team: Tina encourages including children in business life, helping them understand the “why” behind your work, and celebrating special experiences and memories together. Letting Go: As her children become more independent, Tina reflects on the bittersweet process of letting go, fostering independence, and being proud as they chart their own paths. Tina’s journey shows that building a business while raising a family is not about balance, but about seasons, teamwork, and intentional choices. She invites parents to embrace the flexibility entrepreneurship can offer, without guilt or pressure to do it all. Most of all, she reminds us that it’s possible to grow something meaningful—both at home and in business—when we lead with love, purpose, and presence.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this inspiring episode, Tina Tower sits down with the magnetic and passionate Amber McCue—entrepreneur, strategist, and founder of AmberMcCue.com. From becoming a single mom at 18 to scaling multiple multimillion-dollar companies across continents, Amber’s story is a masterclass in designing a business (and life) built around true freedom and flexibility. Key Topics Covered:  Designing a Business for Freedom and Flexibility Amber McCue strategically built her businesses to allow for location independence, anticipating her husband's career might take them internationally. This intention shaped everything from systems to delegating tasks. Building Multimillion Dollar Companies from Scratch Amber shared her journey from single motherhood at 18 to owning several companies and running them from anywhere in the world. Her experience demonstrates it’s possible to build scalable, successful companies while prioritizing family and personal time. Embracing the Modern CEO Mindset Amber introduced her “Modern CEO Method”—a framework for running businesses that don’t require the founder to be "always on," making them more sustainable. The shift from solopreneur to CEO is not just about business growth but about cultivating freedom for yourself. Efficient Time Management: The Power of Boundaries Amber works 20–24 hours a week, rarely more, thanks to clear boundaries and prioritization. She emphasized the discipline to stick to time constraints, only focusing on tasks that drive results and align with personal and business goals. Delegation and Letting Go Identifying tasks to delegate or automate—often starting with administrative work—was crucial for Amber. She encouraged other entrepreneurs to calculate what only they can do versus what can be handed off, freeing up time and reducing business bottlenecks. Personal Development and Mindset Shifts The entrepreneurial journey is deeply personal; Amber highlighted the importance of dealing with guilt around working less, managing other people’s judgments, and having the confidence to do things differently from corporate norms. Failing Forward and Scenario Planning Both Amber and Tina discussed the inevitability of failure in business. Amber recommends using visualization and scenario planning to make failure less daunting, so you’re emotionally and strategically prepared for setbacks. The Ripple Effect of Empowered Women Empowering women to own successful businesses has a powerful ripple effect, benefiting families and communities. Both Amber and Tina are passionate about supporting women to step into confident CEO roles and create generational change. Practical Tips for Growth Start delegating small, with tasks that support revenue-generating activities. As the business grows, incrementally add support, and always make sure your investments in help match your capacity. Community, Planning, and Events Amber runs the annual “Plan A Thon” event to help entrepreneurs plan and celebrate their businesses. She highlighted the value of community and planning as pillars of ongoing business success. Amber McCue’s story (and strategies) is a masterclass in intentional business design, prioritizing both growth and freedom. Building a business that fits your life—not the other way around—isn’t just possible, it’s essential. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder   Where to find Amber McCue:  Amber McCue: https://ambermccue.com/ Amber McCue's All Ideas Workbook: ambermccue.com/alltheideas Follow Amber on Instagram: @ambermccue  

In this solo episode, Tina Tower dives deep into the real-world strategies she uses to conquer procrastination, stay motivated, and take unstoppable action in her business and life. Tina offers 10 actionable techniques that are practical and proven, highlighting that success often comes down to consistent action—even when the feeling isn’t there. Whether you’re building a course, growing a digital business, or just trying to stay on track with your goals, this episode is packed with tangible tips to help you get out of your head, stop overthinking, and actually get things DONE. Key Topics Covered: Break Big Tasks Down: Tackle overwhelm by breaking large projects into bite-sized, actionable chunks. Use project management tools like Monday.com to list the small steps and work through them one at a time for a confidence boost. Pomodoro Timer Technique: Focus in short, timed sprints for 25 minutes followed by a 5-minute break. This helps train your brain to focus, especially if you struggle with attention or frequently get distracted. Block Distractions: Use apps like Freedom or Opal to block social media, emails, and other time-sapping distractions so you can stay laser-focused on the task at hand. Stay Organized with Project Management: Tools like Monday.com, Asana, ClickUp, and Trello can systemize your workflow, help you brain dump ideas, and prioritize work so you know exactly what to focus on. Set Clear Work Windows: Time block your day and give yourself realistic, defined periods to work. Setting boundaries (like strict start and end times or sprinting to deadlines) builds urgency and momentum. Just Start—for 10 Minutes: Commit to working on tough tasks for just 10 minutes. Action often creates motivation; once you get started, you’re more likely to find your flow and keep going. Reward Yourself: Celebrate milestones, even small ones! Whether it’s a treat, a walk, or a bigger reward after a big project, pairing achievements with positive rewards builds self-trust and motivation. Done is Better Than Perfect: Don’t let perfectionism become procrastination. Aim for excellence, but know when 80-90% is good enough to launch—improvements can come later! Visualize Success: Imagine your project, launch, or event completed successfully. Visualization transforms overwhelm into clarity and gives you an emotional boost to follow through. Celebrate Your Wins: Mark every achievement, no matter the size. Regularly acknowledging your wins (publicly or privately) keeps you energized and builds confidence. Tina reminds listeners that procrastination is normal and doesn’t mean you’re lazy or broken—you may just need better systems or clearer motivation. She encourages you to try any (or all!) of these strategies today. Don’t let procrastination hold you back from building your dream business and life. The world needs what you have to offer!   Links & Resources: Monday.com Pomodoro Timer (free software) Freedom App Opal App   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower walks you through the journey from having a simple idea to generating income with your first online course. Recognizing that many in her audience are at the very beginning of their course creation journey, Tina focuses on the essential first steps to help you confidently go from brainstorming to launching and selling your online course. Key Topics Covered: Start Before You’re Ready: Don’t let indecision stall your progress. Choose one idea and get started — it’s better to begin than to wait for the “perfect” inspiration. Find Your Winning Idea: The best course topics sit at the intersection of what you love, what you're great at, what people want, and what they’re willing to pay for. Validate Before You Build: Instead of working in isolation, validate your idea by offering a live, short course (like 6-8 weeks) to a small group before creating polished course content. Launch Small, Learn Fast: Your first sales are likely to come from people you know. Make a list of potential buyers in your network, and focus on serving them well. Start Simple: Don’t get bogged down in complex business models. Begin with one straightforward offering and let your audience’s needs guide your evolution. Embrace Vulnerability: Selling a course is personal. Be prepared for vulnerability and judgment, but also for the massive rewards and personal growth that come from showing up authentically. Stay Focused on Your 'Why': Course creation is challenging, but keeping your end goal and impact in mind will help push you through the tougher moments. By focusing on clarity, simplicity, and connection, your first online course can be the foundation of a thriving business. Trust yourself, start where you are, and remember — progress is far more powerful than perfection. Resources Mentioned: 3 Day Idea To Income Challenge: https://www.herempirebuilder.com/income for your free guide on How to Start Your Online Course Business.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this special “Ask Me Anything” episode, Tina Tower dives into a variety of questions submitted by her audience, covering everything from how to turn an idea into a successful business offer, to starting out with limited funds, building trust in business, social media strategies, and health transformations. Tina shares behind-the-scenes stories about her own entrepreneurial journey—including both the wins and the struggles—and offers actionable advice for anyone navigating the world of online business. Key Topics Covered: Developing and Testing Business Ideas How Tina decides which projects to pursue The three crucial ingredients for a winning offer Tina’s experimental approach when starting out Launching a Business with Little to No Money Honest stories about overcoming financial hardship First steps to building an online business from scratch Resources Tina recommends for beginners (including her course, “Idea to Launch”) Trusting People in Business, Especially Around Money Setting up clear boundaries and contracts Why self-responsibility is crucial with finances Tips for collaborating with partners and friends Fastest Ways to Make Money When Starting Out The power of one-to-one consulting and done-for-you services How to gradually move from one-to-one to scalable one-to-many offers Approaching Social Media as a New Business Owner Why it’s tougher (but also more accessible) than ever The importance of multi-format content and consistency When and why to consider low-cost lead generation ads Biggest Challenges Tina Sees with Clients Overcoming the fear of failure and perfectionism The truth about making mistakes and learning from them Embracing personal development as an entrepreneur Tina’s Personal Health Journey Why she’s cautious about giving health advice The effort and experimentation that’s gone into her transformation Whether you're just starting out or scaling to new heights, this episode is packed with honest insights and practical tips to help you move forward with confidence. Tune in to get inspired, feel supported, and take your next step in business with clarity and courage. Resources Mentioned: Idea to Launch - herempirebuilder.com/start 275: How to go from $0 to $100K in your online course business A Thousand True Fans by Kevin Kelly   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing. Key Topics Covered: Michelle’s Journey: From supporting multi-million dollar launches behind the scenes to stepping out front with her own ideas. The Creation Loop: Michelle breaks down her five-part framework—Saturate, Percolate, Create, Celebrate, Rejuvenate—that helps creators avoid the cycle of constant output and burnout. Maintaining Creativity in a Busy World: How to protect your signal (your true vision) from the daily “noise” and distractions of business. Boundaries and People Pleasing: Why women especially struggle with saying no, and how working on personal boundaries is an ongoing process. The Power of Self-Compassion: Practical tools, including the RAIN process (Recognize, Allow, Investigate, Nurture) for being kinder to yourself through the ups and downs of business. Sustainable Scheduling: The importance of allowing time to percolate (think and process) between absorbing information and executing, plus how celebration and genuine rest fuel creativity. Perfectionism vs. Progress: Why taking action before everything is “ready” is crucial, especially for women prone to over-preparing. Trusting Intuition: How to build trust in your gut instincts and natural creative rhythms, letting go of what you think you “should” do. Defining Success: Michelle closes by sharing her outlook on true success—freedom, love, relationships, and staying connected to the simple joys of life. This conversation is a powerful reminder that your most meaningful creative work doesn’t come from pushing harder, but from aligning deeply with who you are and what matters most. By embracing frameworks like the Creation Loop, you can sustainably grow your business while honoring your wellbeing, intuition, and joy. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder   Where to find Michelle Falzon: Michelle Falzon: www.michellefalzon.com Her Business: www.contentsellspodcast.com Women’s Business Mastermind in Australia: www.herbusinessmastermind.com Free Guide: Create Without Burnout: www.createwithoutburnout.com Free Guide: The Ultimate High-Converting Offer Blueprint for Women Business Owners: https://her-business.lpages.co/high-converting-offer-blueprint/

In this episode, Tina Tower dives into the pros and cons of evergreen vs. live launched courses for online business owners. She shares her personal experience, industry benchmarks, and tips for choosing the best strategy for your course business—along with ideas for hybrid approaches that blend the best of both worlds. Key Topics Covered: What is Evergreen vs. Live Launch? Evergreen programs are always available and rely on automated marketing, with the goal of creating consistent, scalable revenue. Live launches are time-bound events with open/close cart periods, featuring high-energy events like webinars or challenges that drive urgency. Pros & Cons of Live Launches Pros: Electric, high-energy atmosphere that boosts conversion. Easier to create urgency (FOMO) and momentum. Great for building community and getting real-time feedback. Higher conversion rates (e.g., 30% for webinars). Ideal for validating new offers. Cons: Time-consuming and emotionally intense. Peaks and valleys in revenue can make forecasting critical. Risk of burnout if launching too often. Requires constant creativity to keep launches fresh. Pros & Cons of Evergreen Pros: Potential for more freedom and consistent, scalable income. Better suited for those who prefer steady, predictable workflows. Excellent for content marketing, SEO, and paid ads. Great once offers are validated and funnels are optimized. Cons: Lower urgency and typically lower conversion rates (often 3–5%). Heavier upfront tech setup and ongoing optimization required. Can feel less connected to your audience without live interaction. Trickier to know exactly where conversions are stalling. Tips & Recommendations Start with live launches to validate offers and really get to know your audience. Move into evergreen after getting a proven program and well-optimized funnel. Consider a hybrid approach: run evergreen all year but add 1–2 live launches or live webinars annually to infuse energy and boost conversions. Know yourself: If you thrive on energy and creativity, live launching may suit you. If you want more consistent, mathematical growth, evergreen could be your path. Tina's Experience & Advice Tina personally prefers a combination—live launches for excitement, validation, and community; evergreen for ongoing sales and freedom. She highlights the importance of revenue forecasting, creative launches, and making sure your system fits your personality and business goals. Encourages early-stage entrepreneurs to embrace frequent live launches for faster growth and refinement. Common Mistakes to Avoid Relying purely on “build it and they will come” for evergreens—marketing is still 80% of the work. Going evergreen before your offer is validated with real students. You don’t have to choose just one strategy—curate the combination of live launches and evergreen funnels that aligns with your goals, capacity, and personality for sustainable course business growth.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder   Resources Mentioned: Platforms for automating evergreen funnels (Deadline Funnel) Advertising channels: Google, Facebook, Instagram, LinkedIn, YouTube