In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and beyond. This episode is packed with actionable insights for course creators ready to level up and scale their businesses, all while protecting their lifestyle and energy.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Free CEO Guide: DM Tina “shift” on Instagram or Facebook for her CEO shift worksheet and weekly CEO meeting guide.

Recommended Article: “1000 True Fans” by Kevin Kelly.

Tool: Monday.com for project management and systems.

Key Topics Covered

• What Is the CEO Shift?

  • Understanding how “what got you here won’t get you there.”

  • The difference between hustling to build your business, and shifting into a CEO mindset for scalable, sustainable growth.

  • Finding your sweet spot for income, responsibility, and lifestyle.

• Milestone Markers and Personal Anecdotes

  • Tina’s evolution at $300k, $1M, and $2M revenue levels.

  • Evaluating the cost versus joy of going to the next level in business.

• Early-Stage Must-Haves

  • Grit and personal hustle: building momentum, forming connections, and delivering exceptional service.

  • Embracing speed, overcoming perfectionism, and learning all roles in the business.

• The Bottleneck and the Shift

  • Recognizing when your current approach has become the bottleneck.

  • Letting go of “doing it all,” and learning to trust team, systems, and processes.

• Thinking Like a CEO

  • Shifting from controlling everything to leading with vision and trust.

  • From reacting to leading intentionally and trusting your own intuition.

  • Letting go of the need to over-deliver out of guilt or fear.

• Optimizing for Scale

  • Streamlining with systems, automations, and AI before hiring more team members.

  • Auditing your role and workload to focus on high-impact tasks.

  • Scheduling dedicated CEO time for strategic planning.

• Energy Management

  • The importance of protecting your energy as the “engine” of your business.

  • Creating habits and boundaries for sustainability and joy.

• Common Traps That Keep Course Creators Stuck

  • Believing no one can do it as well as you can.

  • Over-delivering from guilt/fear.

  • Equating busyness with importance.

  • Confusing growth with scalable leverage.

• Action Steps

  • Audit and delegate tasks.

  • Start documenting and automating systems.

  • Schedule regular CEO reflection/planning time.

  • Clarify your vision and align your offers and audience.

  • Protect your energy with self-care and clear boundaries.

You didn’t come this far to stay small. Define what your next level looks like, align your actions, and don’t stop until you get there. Consistency and evolution are the keys to building a brilliant business and lifestyle.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder