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The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.
51 Episodes
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The market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed.
In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Harriet Williams, Insight Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
As marketers, brand managers and insight professionals seek better ways to create emotional connections with audiences, video has long stood as an attractive, creative medium that commands attention. In this episode, we speak to Harry McGill, Co-Founder and Creative Director at McGill Productions, about what makes film and video such a powerful storytelling tool – and how the best in the business harness it.
We discuss what it takes to create an emotional, compelling and memorable story on screen, and what can be learnt from the process. We highlight the importance of audience understanding and the role of empathy building, as well as connecting narratives to tangible results. Listen now to find out more.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Harry McGill, Co-Founder & Creative Director @ McGill Productions
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.
We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Paul Hudson, CEO @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Debra Walmsley, Customer Insight Consultant
For more info on FlexMR, visit www.flexmr.netOr connect via LinkedIn / Twitter / Facebook
If 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca about what that means for the research industry, how new modes of working will develop and why AI represents the biggest opportunity to improve insight since the dawn of the internet.
Across this 30 minute episode, we explore some of the present-day applications in ResTech, including conversational surveys and the holy grail for many insight teams - qual at the scale of quant. We also touch on potential future applications that may enter the mainstream conversation soon, such as synthetic users and fully automated projects.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Phil Sutcliffe, Managing Partner at Nexxt Intelligence inca
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
The role of research doesn’t end at the point of debrief. To create a successful, valued insight function it’s vital to engage with key business challenges, large and small. In this jam-packed episode, Nicola Stevens shares her experience building a research team from scratch – and the lessons learnt along the way.
We discuss the role of post-debrief decision sessions, the value of running small scale experiments, and the different ways of determining value. The episode also touches on the importance of honesty, outreach and the process of winning trust from colleagues across your business. So tune in to find out how your research team can grow into flourishing decision consultants.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Nicola Stevens, Head of Insight at Close Brothers Motor Finance and Close Brothers Premium Finance
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
It’s a challenging time for the insight industry. But after successive Bellwether reports highlighting a downward trend in spend, new research from the IPA and stagnating customer service standards – the need for sound decision-making has never been greater.
In this episode, Danny Russell explains why aiming for a seat at the boardroom table might be a mistake, and how building a culture of customer salience – in which research has a seat at many tables – offers a greater opportunity to have tangible, operational impact.
To find out more about Customer Salience and the 4C model, sign up to the upcoming AURA decision making masterclasses in Manchester and London later this year. Or visit the FlexMR resource centre to grab a copy of the online toolkit.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Danny Russell, Non-Exec Director & Strategic Advisor
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Both the marketing and research industries have undergone tremendous change in the last decade. Discovering the new role that insight teams play in the modern world is a challenge for many. In this episode, we explore the intersection of data, communication and company culture with award winning comms expert Lucy Davison.
Over the course of 30 minutes, we cover the major principles that researchers need to grapple with in order to effectively have long-term impact on organisational decision making. Developing an overarching customer narrative. The importance of repetition. Why insight needs confident advocates. And much more.
To find out more how researchers can become better communicators of data, and which industry myths should be on the chopping block – see Keen as Mustard, FlexMR and a panel of clientside guests at ESOMAR Congress this September.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Lucy Davison, Founder and CEO @ Keen as Mustard Marketing
For more info on FlexMR, visit www.flexmr.netOr connect via LinkedIn / Twitter / Facebook
In Season 3, we spoke to Andrew Cannon ahead of the Year of Joy launch. Now that the community is up and running, we check in and meet Shari Alyse, America’s Joy Magnet, who has joined the team as the official Joy Reporter. On this episode, we hear about some of the previous and upcoming joy superpowers that the team are shining a spotlight on, plus dig into the Joy Barometer as a tool for improving your wellbeing.
Over the course of 30 minutes, we explore the impact of purpose, freedom, wellbeing and happiness on our own level of joy, and the steps we can take to increase it. Shari discusses the importance of centring on the self, and Andrew shares how to use scorecards to better understand our own experiences. Tune in for this and so much more.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Andrew Cannon, Co-Founder of The Art and Science of Joy (Website / LinkedIn)
And: Shari Alyse, Media Spokeswoman and Joy Reporter at The Art and Science of Joy (LinkedIn)
Sign up to join the Year of Joy community and get your scorecard here.
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
How can research and insight shape the important conversations around sustainability and the climate crisis? In this episode, we’re joined by members of the Young Person’s Sustainability Council, a part of the MRS &More network to explore exactly that. Nikita and Lisa explain how the group started, it’s ambitious aims and views on building sustainable societies.
Over the course of this episode, we examine the role of individual action and institutional change, the practical steps that young professionals can take to contribute to a more sustainable world and some of the projects and actions that provide hope for a better future. In particular, we highlight the work of the Climate Action Groups built by the advertising industry and Patagonia, before looking at how these inspiring actions can provide a blueprint for all.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Nikita Simone, Senior Research Executive at The Big Picture (Website / LinkedIn)
And: Lisa Mai, Account Director at Headland Consultancy (Website / LinkedIn)
Find out more and follow the Young Person’s Sustainability Collective here.
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
The world today is a complex place. We have access to vast, often overwhelming, volumes of data all competing for attention. In that environment, how can corporations and busy executives make sense of it all? That’s the central question we pose to Paul Hudson, CEO of FlexMR and Edward Appleton, Director Global Marketing & Sales at Happy Thinking People, part of InSites Consulting.
Over the course of half an hour, we examine the relationship between research, marketing and strategy – including how the dynamic has drastically changed over time. We ask how insight can make a long-term, meaningful impact and dissect the hallmarks of success. And we apply those learnings to the challenging commercial outlook that lies ahead in 2023.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Edward Appleton, Director of Global Marketing and Sales @ Happy Thinking People, part of Insites Consulting (Website / LinkedIn)
And: Paul Hudson, Founder and CEO of FlexMR (Website / LinkedIn)
To learn about Edward's high impact example projects, visit ana.esomar.org
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Market research and consumer insight professionals are no stranger to artificial intelligence. The technology has been listed as a top 5 buzz topics in every Greenbook GRIT report since 2016. It’s increasingly being used to power data collection and analytics tools, and offers the promise of previously unseen insight. But the release of advanced natural language chatbots and AI powered art generators have thrown the technology into the mainstream spotlight over the past few weeks.
In this episode of the MRX Lab, we took the opportunity to ask one of these tools – ChatGPT – about the role of artificial intelligence in consumer insight. What followed was a ten minute conversation between one human and one language model trained to interact in a human-like manner.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: ChatGPT from OpenAI (Website)
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives.
In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the subject, the role of EQ and the common barriers to building empathy with others. Rob also shares his personal journey and highlights important data on the empathy crisis facing the world today.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Rob Volpe, CEO & Founder @ Ignite 360 (Website / LinkedIn)
To learn about Rob’s book, Tell Me More About That, visit www.5stepstoempathy.com
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
What role does joy play in our lives? How can we measure its impact? What steps can we take to create more joy for ourselves and others? These are the questions we explore in this conversation with Andrew Cannon, Co-Founder of The Art and Science of Joy.
Andrew’s latest project is The Year of Joy, an online research community launch in January 2023 that will inspire people to find the components and recipes that enable them to live more joyous lives. Tune in to hear more about the project, what the team hope to achieve, plus what working professionals can do to bring themselves more joy.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Andrew Cannon, Co-Founder @ The Art and Science of Joy (LinkedIn)
To sign up to The Year of Joy Community, visit www.theartandscienceofjoy.com/year-of-joy
Or connect via LinkedIn / Instagram / Web
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
A new election period is just around the corner for ESOMAR. The incoming candidates are laying out their visions for the future of the industry and highlighting what they can bring to the organisation's Council. In this episode, we chat to FlexMR CEO, and Council candidate, Paul Hudson about his experiences in the market research industry and the challenges that lie ahead.
Over the course of 10 minutes, we cover the convergence of agency and client side teams, the complex role that research and insight plays in the modern commercial landscape and how ESOMAR can prepare for an interconnected future where data fluency and diversity are key.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Paul Hudson, CEO (LinkedIn)
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
The past few years have thrown unprecedented challenges at the global economy: A pandemic. War in Europe. Supply chain breakdowns. Rapidly rising inflation and murmurs of recession. It can be tempting to ask, during such trying times, what place does marketing have amid such dire circumstances?
That’s the exact question we aim to answer in this MRX Lab episode. We investigate three ways marketers and research professionals should conduct themselves, and three tempting responses to avoid. In particular, we look at the role of spending, memorable brand assets, communication and insight.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
Brands powered by data and insight are 3x more likely to report significant improvements in the quality of their decision making. But how do you build trust and engagement with stakeholders to create a culture of insight? In this episode, we speak Andy Smith from NFU Mutual about how research professionals can begin on that journey.
Across 10 minutes, we discuss the role of a planned approach to communications, the importance of credibility, growing into a business leadership role and the challenges that often stand in our way.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Andy Smith, Insight Manager (LinkedIn)
For more info on NFU Mutual, visit https://www.nfumutual.co.uk
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
How do you approach a research topic as divisive and polarising as vaccine hesitancy? In this episode, we speak to Dr Jack Gorman – Co-Founder of Critica, a non-profit organisation which does precisely that. We delve into the technique of motivational interviewing and how it’s helping to deliver better online interventions against misinformation.
Across the 10 minutes, we explore the need for humility in science, how the internet is changing the information landscape and how finding space for shared understanding can lead to more positive outcomes.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Dr Jack Gorman, Co-Founder of Critica (LinkedIn)
For more info on Critica, visit https://www.criticascience.org
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
As the Founder of Insight Platforms, Mike Stevens has a long history of creating high-quality, practical content for research and insight professionals. From detailed market maps to e-learning courses, buyers guides, themed summits and more – we discuss the story of Insight Platforms and the process behind creating valuable, practical resources for the industry.
Throughout the episode, we touch on the importance of staying in touch with your audience, aligning to in-the-moment needs and understanding the prevailing conditions of the market. We also look to the future and ask what’s next for the growing research directory.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Mike Stevens, Founder of Insight Platforms (LinkedIn)
For more info on Insight Platforms, visit https://www.insightplatforms.com/
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
As a burgeoning media channel, much of our understanding of podcast listeners relies simply on volumetric listening figures. But Acast is changing that dynamic. The company is building a robust library of insight into listeners, their preferences, habits and more.
In this episode, we’re joined by Tommy Walters of Acast. Over 10 minutes, we explore what it takes to understand podcast audiences in detail, and put insights at the centre of collaborations with a variety of stakeholders – from advertisers to podcasters, listeners to media partners. Tommy even shares key data points on podcast audiences from Acast’s latest report.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Tommy Walters, Commercial Insights Manager @ Acast (LinkedIn)
For more info on Acast, visit www.acast.com
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
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