#69 - Addressing the Bad Habits of Market Research
Description
In an analysis of recent market research conference agendas, Nick Rich found that only 6% of sessions focus on impact and a fraction of that reaching the C-Suite. That stands in stark contrast to recommendations from the recent Client Sight report. Nick puts forward the case that, as a sector, our focus is in the wrong place - and more attention needs to be given to the relationship between insight and growth.
This conversation challenges researchers to re-think the role of research, the language that's used to describe it and the procedural aspects of the insight function that often detract from creative solutions.
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Presented by: Paul Hudson, CEO @ FlexMR
Featuring: Nick Rich, Partner @ Growth Constructors
For more info on FlexMR, visit www.flexmr.net
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United States
