#53 - Managing Stakeholder Expectations & Valuing Insight
Description
In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight.
In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Iain Stanfield, Insight Lead @ Specsavers
For more info on FlexMR, visit www.flexmr.net
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