VENDO - Amazon & Walmart Growth Experts

In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025. Topics Covered: - What's Currently Working for TikTok Shop Creators - Sourcing (1:37) - What's Currently Working for Creator Marketing - Sourcing (2:23) - Finding Quality Creators - TikTok Shop (5:20) - Finding Quality Creators - Red Flags (8:17) - Content Quality vs Follower Count (9:24) - Outreach Strategies (11:05) - Building Longterm Loyalty (12:30) - Using Discord - Tips & Tricks (14:40) - UGC - Best Performing Content Formats (17:27) Speakers: - Brook Wester, TikTok Shop Lead, VENDO - Jaci Carleton, Creator Marketing Manager, VENDO - Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel. Topics Covered: Online vs Offline (3:19) What Role Does Influencer Marketing Play? (7:38) Influencer Marketing - Focusing on TTS & Amazon (9:50) Drivers of Digital Shelf Performance (13:45) Diving into External Traffic (17:00) Key KPIs to Monitor (22:30) The Weight of Reviews (24:00) Launching Across Brands - Pricing Strategies (28:00) Speakers: Darren Saul, CEO, VENDO Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce. Topics Covered: Amazon Rufus Context & Evolution (3:00) Does Rufus Affect New Brands? (9:30) The Importance of Inference (10:38) Brands Optimizing for Inference (15:32) AI Shopping (17:06) Lens AI and Visual Search (22:00) Agentic Evaluation (26:19) Speakers: Andrew Bell, Amazon Lead, NFPA Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025. Topics Covered: - Amazon Marketing Cloud(AMC): What is it? (2:18) - Evolution of AMC & Coding Needs (3:03) - AI Query Generator Rollout (3:51) - AI-Driven Audience Precision (4:20) - Generality vs Specificity (6:06) - Amazon Revamping Tools (8:03) - Limitation to AI (8:40) - Customized Reporting and Analytics (10:30) - Most Common Paths to Purchase (12:17) - Average Path to Purchase (13:41) - KPIs Branded vs Non-Branded (15:35) - Layering in Retail Data with Ad Data (17:27) - Reporting Cadences (18:25) - Video Ads Overview (19:55) - Viewing Non-Converting Audiences (21:54) Speakers: Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Jamie Grossman, Advertising Specialist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead. Topics Covered: What does The Trade Desk do? (1:34) What determines the level of data that each retailer gives to TTD? (3:24) What type of brands are best suited for Retail Media? (10:05) Best Practices for Retail Media Ad Campaigns vs D2C (13:35) Landscape of Retail Media moving forward (16:11) Speakers: Becky Gesswein, Retail Data Partnerships Director, The Trade Desk Matan Laredo, Lead Programmatic Advertising Manager, VENDO Chase Snider, Walmart Programmatic Specialist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations for brands looking to stay secure and competitive. Topics Covered: - What is Amazon Transparency? (2:25) - Why Should Brands Care? (4:10) - Combatting Counterfeit and Unauthorized Sellers (7:08) - Cost of Codes (10:46) - Operational Performance Review(OPR) Process (11:37) - Transparency Dashboard (16:48) - Challenges & Considerations (17:55) Speakers: - Sneha Nisha, Lead Account Health Manager, VENDO - Delaney Del Mundo, Director of Amazon & TikTok Shop Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events. Topics Covered: - Inventory Placement Fees (2:40) - FBA Inventory Reimbursement Policy (6:36) - Amazon Warehousing & Distribution(AWD) (10:30) - Adoption of AWD - Pros & Cons (12:43) - Successfully Tracking AWD Inventory (15:17) - Preparing During Tentpole Events (20:05) Speakers: - Laarni Lorenzo, Supply Chain Manager, VENDO - Delaney Del Mundo, Director of Amazon & TikTok Shop Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025. Topics Covered: - Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10) - Reporting: KPIs & Rankings (9:50) - Amazon Associates & Creator Connections (12:03) - Competitor Targeting (18:07) - Best Practices (20:51) - Social Affiliates (23:22) - Driving External Traffic to Amazon (25:19) - Engaging with Affiliates (28:00) - Catalog Size (33:55) - Benefits and Resources (39:00) Speakers: - David Katz, Founder & CEO, Archer Affiliates - Jaclyn Carleton, Creator Marketing Manager, VENDO - Nicolas Martinez, SVP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart! Topics: - Instacart in 2025 (1:35) - Differences Between Instacart and Marketplaces (5:01) - Instacart is Retail Agnostic (6:35) - Customization Based Off Of Customer Behavior (8:45) - Behavior Targeting (10:14) - Category Sharing & Ease of Use (10:50) - Reporting Process (12:10) - Working with the Instacart Team (13:36) - Instacart's Carrot Network (16:10) Speakers: - Jordan Davis, Retail Media Advertising Manager, VENDO - Gefen Laredo, Senior Vice President Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us for an exclusive webinar featuring Helium 10’s Bradley Sutton and VENDO’s Delaney Del Mundo as they unveil next-level keyword research strategies to elevate your brand in 2025! Topics Covered: - Keyword research and strategy - Decoding brand SOV - Understanding product innovation opportunities - TikTok Shop listing strategy  Speakers: - Bradley Sutton, VP of Education and Strategy, Helium 10 - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips! Topics Covered: - Walmart vs Amazon Optimization & Best Practices (3:10) - A+ Content & Below-the-Fold Rich Media(7:11) - Walmart Buyers are Omnichannel Buyers (11:07) - Customers Acting Differently with Click-Tests?(13:24) - Understanding ICPs (15:05) - Using Instacart to See Where You Land in Catalogs Across Stores (17:54) - Utilizing Instacart to see Offerings (19:24) - Knowing Your ICP for TikTok Shop (22:36) Speakers: - John Aspinall, Brand Evangelist, PickFu - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. Topics Covered: - New Year, New You Event Performance (2:05) - Maximizing Subscribe 'n Save (SnS) (4:20) - Brand Store Optimizations (6:45) - Customer Acquisition - SnS Coupons (9:45) - Discount Percentage on Average (11:00) - SnS Dashboard Updates (12:50) - Utilizing Brand Tailored Promotions (18:36) - Deal Recommendations for New Year, New You (24:00) - Testing your Deals to See What Works (30:27) Speakers: - Josh Hong, Senior Marketing Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us as our Senior Director of People, Nicole, speaks about our VENDOCHELLA event and discusses VENDO's company culture in our last VENDO Velocity episode of the year! Speakers: - Nicole Goldman, Senior Director of People, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us as we recap Black Friday Cyber Monday across Amazon and Walmart! We'll cover Walmart's top-performing categories, pricing strategies across marketplaces, tile placements on Walmart.com, search volume trends, and how merchants are leveraging limited-time offers and exclusive products to boost sales. Topics Covered: - Walmart BFCM Performance (1:19) - TikTok Shop's BFCM Success (2:16) - Walmart Top Performing Categories (4:15) - Pricing Across Marketplaces (7:05) - Other Ways Walmart was Amplifying BFCM (11:56) - Tile Placements on Walmart.com (14:32) - Search Volume Trends (17:25) - How Much are Merchants Pushing for LTOs & Exclusive Products (19:35) Speakers: - Aireal Sakasegawa, Walmart Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO team as we discuss Walmart’s latest updates. We cover Walmart's earnings, the TikTok Shop Halo Effect, Walmart 1P, holiday deals, and site updates. Plus, we dive into advertising changes, VENDO’s DSP services, Seller Central UI updates, and tips for responding to product reviews. Topics Covered: - Walmart Earnings Recap (2:46) - Direct to Everything (DTE) (4:28) - TikTok Shop Halo Effect (6:18) - Walmart 1P (7:36) - Omni Assortment Recommendations (10:14) - Walmart Holiday Deals (12:10) - Site Updates (14:53) - Walmart Realm Shopping Experience (16:13) - Walmart Advertising Updates (16:51) - VENDO's DSP Services (19:13) - Seller Central UI Updates (20:01) - Responding to Product Reviews (25:00) Speakers: - Darren Saul, CEO, VENDO - Mark Jordan, Marketplace Growth Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events. Topics Covered: - Walmart Advertising Growth (1:30) - Walmart Sponsored Video (2:38) - What Makes a Good Sponsored Video (4:34) - Creative Certification Program (7:53) - AI Involvement on Walmart.com?(10:03) - Display Updates (12:50) - Walmart Brandshop Evolution (17:24) - Trends Leading up to BFCM (20:04) - Dayparting (22:40) Speakers: - Sarai Aguilar, Senior Walmart Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand Optimizations for BFCM(4:15) - Visual Strategies to Improve Listings for the Holidays (6:07) - Copy Challenges (7:10) - Importance of Improving Bullet Points (11:14) - Maximizing Deal Strategy (13:45) - Depth of Discount (16:35) - Deal Type Nuances and Recommendations (18:30) - The Halo Effect of Affiliate Marketing (22:36) - Trends with Longer Deal Periods (26:30) - Forecasting for the Month of November to Include BFCM (30:25) - Ad Spend & Strategy for BFCM (33:18) - Balancing Short Term CAC and Long Term LTV Goals (34:55) - DSP Strategies for Before & After BFCM (40:50) - Off-Platform Targeting (42:47) - Post-Purchase Marketing Strategies (44:13) - Mobile First Shift (48:19) - Team Tips to Optimize Success (51:38) Speakers: - Delaney Del Mundo, Amazon Account Strategy Director, VENDO - Gefen Laredo, SVP Marketing, VENDO - Karin Yang, Creative Director, VENDO - Josh Hong, Senior Marketing Manager, VENDO - Jennifer Kaba, Content Marketing Director, VENDO - Russell Hsu, Lead Data Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO team as we discuss the premium beauty experience at both Amazon and Walmart! We'll cover Premium Beauty's growing importance, key consumer insights, emerging trends, getting selected for premium beauty and more! Topics Covered: - Why is Walmart Beauty Important? (2:56) - Walmart's Beauty Consumer (6:24) - Expanded Selection in the Marketplace (8:36) - Trends We are Seeing in Beauty Category (10:34) - Premium Beauty Launch (13:35) - Getting Selected for Premium Beauty (16:55) - Walmart Beauty Initiatives (20:26) Speakers: - Amber Lenington, Walmart Account Strategist, VENDO - Hayden Dressel, Walmart Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce! Discussing Project Amelia (2:18) - AI Powered Listing Updates (5:55) - A+ Content: AI Generated Content Support (8:58) - How Often Should Brands Be Testing? (10:06) - Product Titles and Key Word Rankings (12:26) - AI Powered Tools (17:00) - Evolution of Brand Tailored Promotions (21:20) - AI Image Generator (23:55) - Post Purchase Analytics (25:55) - Account Health Updates (29:25) - New Seller Central Interface (33:22) Speakers: - Matt Mahony, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact. Topics Covered: - What is streaming TV ads? (2:26) - How does it enhance brand's visibility? (4:40) - How granular can you get when it comes to audience targeting? (6:00) - What metrics should be prioritized? (8:50) - Common challenges when interpreting data (11:48) - Creative best practices (15:23) - How to know when a brand is a good fit? (18:10) - Running ads around tentpole events (21:50) Speakers: - Matan Laredo, Lead Programmatic Advertising Manager, VENDO - Delaney Del Mundo, Director of Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™