In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.


Topics Covered:
- Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10 )
- Reporting: KPIs & Rankings (9:50 )
- Amazon Associates & Creator Connections (12:03 )
- Competitor Targeting (18:07 )
- Best Practices (20:51 )
- Social Affiliates (23:22 )
- Driving External Traffic to Amazon (25:19 )
- Engaging with Affiliates (28:00 )
- Catalog Size (33:55 )
- Benefits and Resources (39:00 )

Speakers:
- David Katz, Founder & CEO, Archer Affiliates
- Jaclyn Carleton, Creator Marketing Manager, VENDO
- Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

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