In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.

Topics Covered:
- What's Currently Working for TikTok Shop Creators - Sourcing (1:37 )
- What's Currently Working for Creator Marketing - Sourcing (2:23 )
- Finding Quality Creators - TikTok Shop (5:20 )
- Finding Quality Creators - Red Flags (8:17 )
- Content Quality vs Follower Count (9:24 )
- Outreach Strategies (11:05 )
- Building Longterm Loyalty (12:30 )
- Using Discord - Tips & Tricks (14:40 )
- UGC - Best Performing Content Formats (17:27 )

Speakers:
- Brook Wester, TikTok Shop Lead, VENDO
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

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