Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success.

Topics Covered:
- Brand Optimizations for BFCM(4:15 )
- Visual Strategies to Improve Listings for the Holidays (6:07 )
- Copy Challenges (7:10 )
- Importance of Improving Bullet Points (11:14 )
- Maximizing Deal Strategy (13:45 )
- Depth of Discount (16:35 )
- Deal Type Nuances and Recommendations (18:30 )
- The Halo Effect of Affiliate Marketing (22:36 )
- Trends with Longer Deal Periods (26:30 )
- Forecasting for the Month of November to Include BFCM (30:25 )
- Ad Spend & Strategy for BFCM (33:18 )
- Balancing Short Term CAC and Long Term LTV Goals (34:55 )
- DSP Strategies for Before & After BFCM (40:50 )
- Off-Platform Targeting (42:47 )
- Post-Purchase Marketing Strategies (44:13 )
- Mobile First Shift (48:19 )
- Team Tips to Optimize Success (51:38 )

Speakers:
- Delaney Del Mundo, Amazon Account Strategy Director, VENDO
- Gefen Laredo, SVP Marketing, VENDO
- Karin Yang, Creative Director, VENDO
- Josh Hong, Senior Marketing Manager, VENDO
- Jennifer Kaba, Content Marketing Director, VENDO
- Russell Hsu, Lead Data Manager, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

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